Tools

LEADER 02286nam a22004814a 4500

001 ssj0000832347;

003 WaSeSS;

005 20191012081120.0;

006 m d ;

007 cr n ;

008 120312s2012 nyua sb 001 0 eng d;

010 a| 2012009082;

020 a| 9780415678612 (hardback);

020 a| 9780415678629 (pbk.);

020 a| 9780203099551 (ebook);

035 a| (WaSeSS)ssj0000832347;

040 a| DLCc| DLCd| DLCd| WaSeSS;

042 a| pcc;

049 a| EREEa| NEHH;

050 00 a| HF5415.13b| .H3653 2012;

082 00 a| 381.09732| 23;

100 1 a| Hastings, Gerard.=| ^A1121867;

245 14 a| The marketing matrixh| [electronic resource] :b| how the corporation gets its power and how we can reclaim it /c| Gerard Hastings.;

260 a| New York, NY :b| Routledge,;

300 a| xviii, 203 p. :b| ill. ;c| 24 cm.;

504 a| Includes bibliographical references and index.;

505 0 a| Out of control -- The soft power of corporate marketing -- The customer always comes second -- A tyranny of choice -- Not exactly lying -- Suffer the little children -- Digital redemption? -- A very mixed blessing -- Marketing to power -- Solutions -- In search of solutions -- Power to the people -- Marketing as if people mattered.;

506 a| Available only to authorized users.;

538 a| Mode of access: World Wide Web;

650 0 a| Marketingx| Management.=| ^A20223;

650 0 a| Consumption (Economics)=| ^A17324;

650 0 a| Consumer behavior.=| ^A231577;

650 0 a| Manipulative behavior.=| ^A244404;

655 0 a| Electronic books.=| ^A491897;

856 40 z| Full text available from Ebook Central - Academic Completeu| https://ebookcentral.proquest.com/lib/eastcarolina/detail.action?docID=1092724;

949 a| CLICK ON WEB ADDRESSw| ASISh| JOYNER188;

949 a| CLICK ON WEB ADDRESSw| ASISh| HSL77;

949 a| CLICK ON WEB ADDRESSw| ASISh| JMUSIC60;

596 a| 1 3 4;

998 a| 5195200;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5195200-1001l| JNETm| JOYNERr| Ys| Yt| JNESSBKu| 11/1/2019x| EBOOKz| JERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5195200-2001l| HSLELECm| HSLr| Ys| Yt| HEBKu| 11/1/2019x| EBOOKz| HERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5195200-3001l| MNETm| JMUSICr| Ys| Yt| MNESSBKu| 11/1/2019x| EBOOKz| JERESOURCE;

The marketing matrix how the corporation gets its power and how we can reclaim it / Gerard Hastings.

Author/creator	Hastings, Gerard
Format	Electronic
Publication Info	New York, NY : Routledge,
Description	xviii, 203 p. : ill. ; 24 cm.
Supplemental Content	Full text available from Ebook Central - Academic Complete
Subjects	Marketing--Management. Consumption (Economics) Consumer behavior. Manipulative behavior.

Contents	Out of control -- The soft power of corporate marketing -- The customer always comes second -- A tyranny of choice -- Not exactly lying -- Suffer the little children -- Digital redemption? -- A very mixed blessing -- Marketing to power -- Solutions -- In search of solutions -- Power to the people -- Marketing as if people mattered.
Bibliography note	Includes bibliographical references and index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	2012009082
ISBN	9780415678612 (hardback)
ISBN	9780415678629 (pbk.)
ISBN	9780203099551 (ebook)

Availability

Library	Location	Call Number	Status	Item Actions
	Electronic Resources	Access Content Online	✔ Available

The marketing matrix how the corporation gets its power and how we can reclaim it / Gerard Hastings.

Click here for more information about this title

Availability