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008 121207s2013 nyu sb 001 0 eng d;

010 a| 2012046141;

020 a| 9780415626958 (hardback : alk. paper);

020 a| 9780415626972 (pbk. : alk. paper);

020 z| 9780203102367 (ebook);

035 a| (WaSeSS)ssj0000950401;

042 a| pcc;

049 a| EREEa| NEHH;

050 00 a| PN1590.M27b| K65 2013;

082 00 a| 658.82| 23;

100 1 a| Kolb, Bonita M.=| ^A699618;

240 10 a| Marketing cultural organisations=| ^A699618;

245 10 a| Marketing for cultural organizationsh| [electronic resource] :b| new strategies for attracting and engaging audiences /c| Bonita M. Kolb.;

250 a| Third edition.;

260 a| New York :b| Routledge, Taylor & Francis Group,c| 2013.;

300 a| ix, 190 pages ;c| 24 cm;

500 a| Revision of the author's Marketing cultural organisations.;

504 a| Includes bibliographical references and index.;

505 0 a| Cultural marketing challenges -- From high art to popular culture -- The new culture participant -- Marketing and the external environment -- Consumer motivation and the purchase process -- Consumer segmentation -- Researching the consumer -- The product and the venue -- Pricing and funding as revenue sources -- Promotion of the marketing message.;

506 a| Available only to authorized users.;

538 a| Mode of access: World Wide Web;

650 0 a| Performing artsx| Marketing.=| ^A121108;

650 0 a| Museumsx| Marketing.=| ^A16298;

655 0 a| Electronic books.=| ^A491897;

856 40 z| Full text available from Ebook Central - Academic Completeu| https://ebookcentral.proquest.com/lib/eastcarolina/detail.action?docID=1319019;

949 a| CLICK ON WEB ADDRESSw| ASISh| JOYNER188;

949 a| CLICK ON WEB ADDRESSw| ASISh| HSL77;

949 a| CLICK ON WEB ADDRESSw| ASISh| JMUSIC60;

596 a| 1 3 4;

998 a| 5195194;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5195194-1001l| JNETm| JOYNERr| Ys| Yt| JNESSBKu| 11/1/2019x| EBOOKz| JERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5195194-2001l| HSLELECm| HSLr| Ys| Yt| HEBKu| 11/1/2019x| EBOOKz| HERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5195194-3001l| MNETm| JMUSICr| Ys| Yt| MNESSBKu| 11/1/2019x| EBOOKz| JERESOURCE;

Marketing for cultural organizations new strategies for attracting and engaging audiences / Bonita M. Kolb.

Author/creator	Kolb, Bonita M.
Format	Electronic
Edition	Third edition.
Publication Info	New York : Routledge, Taylor & Francis Group, 2013.
Description	ix, 190 pages ; 24 cm
Supplemental Content	Full text available from Ebook Central - Academic Complete
Subjects	Performing arts--Marketing. Museums--Marketing.

Uniform title	Marketing cultural organisations
Contents	Cultural marketing challenges -- From high art to popular culture -- The new culture participant -- Marketing and the external environment -- Consumer motivation and the purchase process -- Consumer segmentation -- Researching the consumer -- The product and the venue -- Pricing and funding as revenue sources -- Promotion of the marketing message.
General note	Revision of the author's Marketing cultural organisations.
Bibliography note	Includes bibliographical references and index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	2012046141
ISBN	9780415626958 (hardback : alk. paper)
ISBN	9780415626972 (pbk. : alk. paper)

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Marketing for cultural organizations new strategies for attracting and engaging audiences / Bonita M. Kolb.

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