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010 a| 2009052412;

020 a| 9780415801942 (hbk : alk. paper);

020 a| 9780203875100 (ebk);

035 a| (WaSeSS)ssj0000418688;

040 a| DLCc| DLCd| DLCd| WaSeSS;

049 a| EREEa| NEHH;

050 00 a| HF1416b| .C947 2011;

082 00 a| 658.8/42| 22;

100 1 a| Czinkota, Michael R.=| ^A133660;

245 10 a| Global businessh| [electronic resource] :b| positioning ventures ahead /c| Michael R. Czinkota, Ilkka A. Ronkainen.;

260 a| New York :b| Routledge,;

300 a| xviii, 250 p. :b| ill. ;c| 24 cm.;

504 a| Includes bibliographical references and index.;

505 0 a| The global imperative -- Establishing the context -- Doing your homework on global markets -- Getting there with customers and suppliers -- Creating a global footprint -- Making communication happen -- Negotiating cultural chasms -- Positioning the product and brand -- Making money -- Discovering and using trends in international business.;

506 a| Available only to authorized users.;

538 a| Mode of access: World Wide Web;

650 0 a| Export marketing.=| ^A27298;

650 0 a| International trade.=| ^A221609;

655 0 a| Electronic books.=| ^A491897;

700 1 a| Ronkainen, Ilkka A.=| ^A414414;

856 40 z| Full text available from Ebook Central - Academic Completeu| https://ebookcentral.proquest.com/lib/eastcarolina/detail.action?docID=592946;

949 a| CLICK ON WEB ADDRESSw| ASISh| JOYNER188;

949 a| CLICK ON WEB ADDRESSw| ASISh| HSL77;

949 a| CLICK ON WEB ADDRESSw| ASISh| JMUSIC60;

596 a| 1 3 4;

998 a| 5192557;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5192557-1001l| JNETm| JOYNERr| Ys| Yt| JNESSBKu| 11/1/2019x| EBOOKz| JERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5192557-2001l| HSLELECm| HSLr| Ys| Yt| HEBKu| 11/1/2019x| EBOOKz| HERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5192557-3001l| MNETm| JMUSICr| Ys| Yt| MNESSBKu| 11/1/2019x| EBOOKz| JERESOURCE;

Global business positioning ventures ahead / Michael R. Czinkota, Ilkka A. Ronkainen.

Author/creator	Czinkota, Michael R.
Other author	Ronkainen, Ilkka A.
Format	Electronic
Publication Info	New York : Routledge,
Description	xviii, 250 p. : ill. ; 24 cm.
Supplemental Content	Full text available from Ebook Central - Academic Complete
Subjects	Export marketing. International trade.

Contents	The global imperative -- Establishing the context -- Doing your homework on global markets -- Getting there with customers and suppliers -- Creating a global footprint -- Making communication happen -- Negotiating cultural chasms -- Positioning the product and brand -- Making money -- Discovering and using trends in international business.
Bibliography note	Includes bibliographical references and index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	2009052412
ISBN	9780415801942 (hbk : alk. paper)
ISBN	9780203875100 (ebk)

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Global business positioning ventures ahead / Michael R. Czinkota, Ilkka A. Ronkainen.

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