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010 a| 2012016995;

020 a| 9780415899291 (hbk.);

020 a| 9780415899284 (pbk.);

020 a| 9780203182598 (ebook);

035 a| (WaSeSS)ssj0000832211;

040 a| DLCc| DLCd| DLCd| WaSeSS;

042 a| pcc;

049 a| EREEa| NEHH;

050 00 a| HF5415.2b| .W74 2013;

082 00 a| 658.8/32| 23;

245 04 a| The essentials of marketing researchh| [electronic resource] /c| Lawrence S. Silver ... [et al.].;

250 a| 3rd ed.;

260 a| New York :b| Routledge,;

300 a| x, 362 p. :b| ill. ;c| 27 cm.;

500 a| Rev. ed. of: Marketing research : text and cases / Bruce Wrenn, Robert E. Stevens, David L. Loudon. 2nd ed.;

504 a| Includes bibliographical references and index.;

506 a| Available only to authorized users.;

538 a| Mode of access: World Wide Web;

650 0 a| Marketing research.=| ^A17167;

650 0 a| Marketing researchv| Case studies.=| ^A1005305;

655 0 a| Electronic books.=| ^A491897;

700 1 a| Silver, Lawrence S.,d| 1948-?| UNAUTHORIZED;

700 1 a| Wrenn, Bruce.t| Marketing research.=| ^A882763;

856 40 z| Full text available from Ebook Central - Academic Completeu| https://ebookcentral.proquest.com/lib/eastcarolina/detail.action?docID=1075439;

949 a| CLICK ON WEB ADDRESSw| ASISh| JOYNER188;

949 a| CLICK ON WEB ADDRESSw| ASISh| HSL77;

949 a| CLICK ON WEB ADDRESSw| ASISh| JMUSIC60;

596 a| 1 3 4;

998 a| 5191500;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5191500-1001l| JNETm| JOYNERr| Ys| Yt| JNESSBKu| 10/31/2019x| EBOOKz| JERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5191500-2001l| HSLELECm| HSLr| Ys| Yt| HEBKu| 10/31/2019x| EBOOKz| HERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5191500-3001l| MNETm| JMUSICr| Ys| Yt| MNESSBKu| 10/31/2019x| EBOOKz| JERESOURCE;

The essentials of marketing research / Lawrence S. Silver ... [et al.].

Other author	Silver, Lawrence S., 1948-
Other author	Wrenn, Bruce.
Format	Electronic
Edition	3rd ed.
Publication Info	New York : Routledge,
Description	x, 362 p. : ill. ; 27 cm.
Supplemental Content	Full text available from Ebook Central - Academic Complete
Subjects	Marketing research. Marketing research--Case studies.

General note	Rev. ed. of: Marketing research : text and cases / Bruce Wrenn, Robert E. Stevens, David L. Loudon. 2nd ed.
Bibliography note	Includes bibliographical references and index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	2012016995
ISBN	9780415899291 (hbk.)
ISBN	9780415899284 (pbk.)
ISBN	9780203182598 (ebook)

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The essentials of marketing research / Lawrence S. Silver ... [et al.].

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