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008 120207s2012 nyu sb 001 0 eng d;

010 a| 2012002353;

020 a| 9780415598828 (hardback);

020 a| 9780415598835 (paperback);

020 a| 9780203817681 (e-book);

035 a| (WaSeSS)ssj0000716241;

040 a| DLCc| DLCd| DLCd| WaSeSS;

042 a| pcc;

049 a| EREEa| NEHH;

050 00 a| LC65b| .H38 2012;

082 00 a| 338.4/7372| 23;

084 a| EDU034000a| EDU0400002| bisacsh;

100 1 a| Hartley, David,d| 1945-=| ^A162488;

245 10 a| Education and the culture of consumptionh| [electronic resource] :b| personalisation and the social order /c| David Hartley.;

260 a| London ;a| New York :b| Routledge,;

300 a| 151 p. ;c| 24 cm.;

504 a| Includes bibliographical references (p. [129]-147) and index.;

506 a| Available only to authorized users.;

520 a| "For nearly two hundred years the organisational form of the school has changed little. Bureaucracy has been its enduring form. The school has prepared the worker for the factory of mass production. It has created the 'mass consumer' to be content with accepting what is on offer, not what is wanted. However, a 'revised' educational code appears to be emerging. This practice centres upon the concept of 'personalisation', which operates at two levels: first, as a new mode of public service delivery, and second, as a new 'grammar' for the school, with new flexibilities of structure and pedagogical process. Personalisation has its intellectual roots in marketing theory, not in educational theory and is the facilitator of 'education for consumption'. It allows for the 'market' to suffuse even more the fabric of education, albeit under the democratic-sounding call of freedom of choice. Education and the Culture of Consumption raises many questions about personalisation which policy-makers seem prone to avoid:"--c| Provided by publisher.;

538 a| Mode of access: World Wide Web;

650 0 a| Educationx| Economic aspects.=| ^A28403;

650 0 a| Educationx| Marketing.=| ^A360;

650 0 a| Individualized instruction.=| ^A1341;

650 0 a| Consumption (Economics)=| ^A17324;

650 7 a| EDUCATION / Educational Policy & Reform / General2| bisacsh.;

650 7 a| EDUCATION / Philosophy & Social Aspects2| bisacsh.;

655 0 a| Electronic books.=| ^A491897;

856 40 z| Full text available from Ebook Central - Academic Completeu| https://ebookcentral.proquest.com/lib/eastcarolina/detail.action?docID=981982;

949 a| CLICK ON WEB ADDRESSw| ASISh| JOYNER188;

949 a| CLICK ON WEB ADDRESSw| ASISh| HSL77;

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596 a| 1 3 4;

998 a| 5191029;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5191029-1001l| JNETm| JOYNERr| Ys| Yt| JNESSBKu| 10/31/2019x| EBOOKz| JERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5191029-2001l| HSLELECm| HSLr| Ys| Yt| HEBKu| 10/31/2019x| EBOOKz| HERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5191029-3001l| MNETm| JMUSICr| Ys| Yt| MNESSBKu| 10/31/2019x| EBOOKz| JERESOURCE;

Education and the culture of consumption personalisation and the social order / David Hartley.

Author/creator	Hartley, David, 1945-
Format	Electronic
Publication Info	London ; New York : Routledge,
Description	151 p. ; 24 cm.
Supplemental Content	Full text available from Ebook Central - Academic Complete
Subjects	Education--Economic aspects. Education--Marketing. Individualized instruction. Consumption (Economics)

Abstract	"For nearly two hundred years the organisational form of the school has changed little. Bureaucracy has been its enduring form. The school has prepared the worker for the factory of mass production. It has created the 'mass consumer' to be content with accepting what is on offer, not what is wanted. However, a 'revised' educational code appears to be emerging. This practice centres upon the concept of 'personalisation', which operates at two levels: first, as a new mode of public service delivery, and second, as a new 'grammar' for the school, with new flexibilities of structure and pedagogical process. Personalisation has its intellectual roots in marketing theory, not in educational theory and is the facilitator of 'education for consumption'. It allows for the 'market' to suffuse even more the fabric of education, albeit under the democratic-sounding call of freedom of choice. Education and the Culture of Consumption raises many questions about personalisation which policy-makers seem prone to avoid:"-- Provided by publisher.
Bibliography note	Includes bibliographical references (p. [129]-147) and index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	2012002353
ISBN	9780415598828 (hardback)
ISBN	9780415598835 (paperback)
ISBN	9780203817681 (e-book)

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Education and the culture of consumption personalisation and the social order / David Hartley.

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