/LC.GIF&client=easterncarolinaedu)
Demarketing / edited by Nigel Bradley and Jim Blythe.
| Other author | Bradley, Nigel, 1958- |
| Other author | Blythe, Jim. |
| Format | Electronic |
| Publication Info | London ; New York : Routledge, Taylor & Francis Group, 2014. |
| Description | xvi, 222 pages : illustrations ; 25 cm |
| Supplemental Content | Full text available from Ebook Central - Academic Complete |
| Subjects |
| Contents | Demarketing: an overview of the antecedents and current status of the discipline / Nigel Bradley and Jim Blythe -- Synchromarketing / Maria Pilar Martâinez-Ruiz -- Synchromarketing: demarketing places / Gary Warnaby and Dominic Medway -- Demarketing in a wicked problem context - the case of cocaine / Nigel Jones, Paul Baines, and Steve Welsh -- Counter-marketing case studies / Clive Boddy -- General demarketing / Heather Skinner -- General demarketing case study / Nadio Granata and David Wyles -- Selective demarketing: a value destruction approach / Jillian Dawes Farquhar -- Selective demarketing: case study - Frizzell Insurance / (Daisy) Jing Tan -- Ostensible demarketing: the power of prohibition / Robin Croft -- Ostensible demarketing case study / Sally McKechnie -- Unintentional demarketing / Theresa A. Kirchner -- "Unintentional demarketing" in higher education / Nnamdi O. Madichie -- Demarketing and marketing: a conceptual discussion / Jim Blythe. |
| Bibliography note | Includes bibliographical references and index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2013015515 |
| ISBN | 9780415816472 (hardback) |
| ISBN | 0415816475 (hardback) |
| ISBN | 9780415816489 (pbk.) |
| ISBN | 0415816483 (pbk.) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |