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010 a| 2009043127;

020 a| 9781848728370 (hardcover : alk. paper);

020 a| 1848728379 (hardcover : alk. paper);

035 a| (WaSeSS)ssj0000467936;

049 a| EREEa| NEHH;

050 00 a| HF5415.32b| .C6536 2010;

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084 a| QP 6002| rvk;

245 04 a| The connected customerh| [electronic resource] :b| the changing nature of consumer and business markets /c| edited by Stefan Wuyts ... [et al.].;

260 a| New York :b| Routledge,;

300 a| xviii, 353 p. :b| ill. ;c| 24 cm.;

504 a| Includes bibliographical references and indexes.;

505 0 a| Opportunities and challenges in studying customer networks / Christophe Van den Bulte -- Understanding the relational ecosystem in a connected world / Conor M. Henderson and Robert W. Palmatier -- Connectivity, control, and constraint in business markets / Stefan Wuyts -- The connected patient / Nuno Camacho, Vardit Landsman, and Stefan Stremersch -- Is Mr. Spock a good candidate for being a connected customer? : the role of emotion in decision making / Baba Shiv -- God and mammon : the influence of religiosity on brand connections / Aric Rindfleisch, Nancy Wong, and James E. Burroughs -- Brand platforms as strategic investments : leveraging customer connections to manage profitability, growth, and risk / Rajendra K. Srivastava and Thorsten Wiesel -- The shadow of other people: socialization and social comparison in marketing / Ronald Burt -- Viral marketing : what is it, and what are the components of viral success? / Ralf van der Lans and Gerrit van Bruggen -- Social connectivity, opinion leadership, and diffusion / Jacob Goldenberg, Sangman Han, and Donald R. Lehmann -- The effect of negative word-of-mouth in social networks / Andre Bonfrer.;

506 a| Available only to authorized users.;

538 a| Mode of access: World Wide Web;

650 0 a| Consumer behavior.=| ^A231577;

650 0 a| Branding (Marketing)=| ^A755863;

650 0 a| Marketing.=| ^A16179;

655 0 a| Electronic books.=| ^A491897;

700 1 a| Wuyts, Stefan.?| UNAUTHORIZED;

856 40 z| Full text available from Ebook Central - Academic Completeu| https://ebookcentral.proquest.com/lib/eastcarolina/detail.action?docID=646531;

947 a| (OCoLC)ocn419792840;

949 a| CLICK ON WEB ADDRESSw| ASISh| JOYNER188;

949 a| CLICK ON WEB ADDRESSw| ASISh| HSL77;

949 a| CLICK ON WEB ADDRESSw| ASISh| JMUSIC60;

596 a| 1 3 4;

998 a| 5189743;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5189743-1001l| JNETm| JOYNERr| Ys| Yt| JNESSBKu| 10/30/2019x| EBOOKz| JERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5189743-2001l| HSLELECm| HSLr| Ys| Yt| HEBKu| 10/30/2019x| EBOOKz| HERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5189743-3001l| MNETm| JMUSICr| Ys| Yt| MNESSBKu| 10/30/2019x| EBOOKz| JERESOURCE;

The connected customer the changing nature of consumer and business markets / edited by Stefan Wuyts ... [et al.].

Other author	Wuyts, Stefan.
Format	Electronic
Publication Info	New York : Routledge,
Description	xviii, 353 p. : ill. ; 24 cm.
Supplemental Content	Full text available from Ebook Central - Academic Complete
Subjects	Consumer behavior. Branding (Marketing) Marketing.

Contents	Opportunities and challenges in studying customer networks / Christophe Van den Bulte -- Understanding the relational ecosystem in a connected world / Conor M. Henderson and Robert W. Palmatier -- Connectivity, control, and constraint in business markets / Stefan Wuyts -- The connected patient / Nuno Camacho, Vardit Landsman, and Stefan Stremersch -- Is Mr. Spock a good candidate for being a connected customer? : the role of emotion in decision making / Baba Shiv -- God and mammon : the influence of religiosity on brand connections / Aric Rindfleisch, Nancy Wong, and James E. Burroughs -- Brand platforms as strategic investments : leveraging customer connections to manage profitability, growth, and risk / Rajendra K. Srivastava and Thorsten Wiesel -- The shadow of other people: socialization and social comparison in marketing / Ronald Burt -- Viral marketing : what is it, and what are the components of viral success? / Ralf van der Lans and Gerrit van Bruggen -- Social connectivity, opinion leadership, and diffusion / Jacob Goldenberg, Sangman Han, and Donald R. Lehmann -- The effect of negative word-of-mouth in social networks / Andre Bonfrer.
Bibliography note	Includes bibliographical references and indexes.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	2009043127
ISBN	9781848728370 (hardcover : alk. paper)
ISBN	1848728379 (hardcover : alk. paper)

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