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010 a| 2011001377;

020 a| 9780415594400 (hardback);

020 a| 0415594405 (hardback);

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245 04 a| The business of champagneh| [electronic resource] :b| a delicate balance /c| edited by Steve Charters.;

260 a| New York ;a| London :b| Routledge,;

300 a| xvi, 211 p. :b| ill., map ;c| 25 cm.;

490 0 a| Routledge studies of gastronomy, food and drink;

504 a| Includes bibliographical references and index.;

506 a| Available only to authorized users.;

520 a| "The world of champagne offers a fascinating insight into the complexity of modern business management and marketing. Champagne is at the same time a wine, a luxury product and a regional brand - it is tied to the place from which it comes, and can be made nowhere else. It therefore highlights a range of characteristics which make it interesting to the modern business world. This is the first book to offer a complete overview of the way in which champagne as a product is organized, managed and marketed. The book covers the entire range of issues surrounding the management of the champagne industry by reviewing the current context of champagne (structural, economic and legal), the role of 'place' (identity and terroir and tourism), marketing the 'myth' of champagne (image and competitive advantage) and the management of the industry (accountability, people and the territorial brand). The book brings together leading academics and examines the champagne region from multidisciplinary perspectives. Examining the champagne region provides insight into a range of management, production-management, branding and consumer-related issues and will be of interest to students, researchers and academics interested in Gastronomy, Wine Studies, Tourism, Hospitality, Marketing and Business"--c| Provided by publisher.;

538 a| Mode of access: World Wide Web;

650 0 a| Wine industryz| Francez| Champagne-Ardenne.=| ^A519495;

650 0 a| Champagne (Wine)x| Economic aspects.=| ^A988361;

650 0 a| Wine and wine making.=| ^A30203;

650 0 a| Wine industry.=| ^A519495;

650 7 a| BUSINESS & ECONOMICS / Management2| bisacsh.;

650 7 a| BUSINESS & ECONOMICS / International / Marketing2| bisacsh.;

650 7 a| SCIENCE / Earth Sciences / Geography2| bisacsh.;

655 0 a| Electronic books.=| ^A491897;

700 1 a| Charters, Stephen.=| ^A710966;

856 40 z| Full text available from Ebook Central - Academic Completeu| https://ebookcentral.proquest.com/lib/eastcarolina/detail.action?docID=1111789;

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The business of champagne a delicate balance / edited by Steve Charters.

Other author	Charters, Stephen.
Format	Electronic
Publication Info	New York ; London : Routledge,
Description	xvi, 211 p. : ill., map ; 25 cm.
Supplemental Content	Full text available from Ebook Central - Academic Complete
Subjects	Wine industry--France. --Champagne-Ardenne. Champagne (Wine)--Economic aspects. Wine and wine making. Wine industry.

Series	Routledge studies of gastronomy, food and drink
Abstract	"The world of champagne offers a fascinating insight into the complexity of modern business management and marketing. Champagne is at the same time a wine, a luxury product and a regional brand - it is tied to the place from which it comes, and can be made nowhere else. It therefore highlights a range of characteristics which make it interesting to the modern business world. This is the first book to offer a complete overview of the way in which champagne as a product is organized, managed and marketed. The book covers the entire range of issues surrounding the management of the champagne industry by reviewing the current context of champagne (structural, economic and legal), the role of 'place' (identity and terroir and tourism), marketing the 'myth' of champagne (image and competitive advantage) and the management of the industry (accountability, people and the territorial brand). The book brings together leading academics and examines the champagne region from multidisciplinary perspectives. Examining the champagne region provides insight into a range of management, production-management, branding and consumer-related issues and will be of interest to students, researchers and academics interested in Gastronomy, Wine Studies, Tourism, Hospitality, Marketing and Business"-- Provided by publisher.
Bibliography note	Includes bibliographical references and index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	2011001377
ISBN	9780415594400 (hardback)
ISBN	0415594405 (hardback)

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