The alignment factor leveraging the power of total stakeholder support / Cees B.M. van Riel ; [foreword by Bill Margaritis].

Author/creator Riel, C. B. M. van
Format Electronic
Publication InfoLondon ; New York : Routledge,
Descriptionxviii, 238 p. : ill. ; 24 cm.
Supplemental ContentFull text available from Ebook Central - Academic Complete
Subjects

Contents Aligning stakeholders with corporate communication -- Building internal alignment -- Gathering internal intelligence -- Developing a roadmap for internal alignment -- Benefiting from corporate communication support -- Building external alignment -- Gathering external intelligence -- Developing a roadmap for external alignment -- Benefiting from corporate communication support -- Key performance indicators in establishing alignment with corporate communication -- Measuring success of alignment efforts -- Epilogue -- The basics of building & maintaining stakeholder alignment.
Bibliography noteIncludes bibliographical references (p. [229]-232) and index.
Access restrictionAvailable only to authorized users.
Technical detailsMode of access: World Wide Web
Genre/formElectronic books.
LCCN 2011037809
ISBN9780415690744 (hardback)
ISBN9780415690751 (pbk.)
ISBN9780203124536 (ebook)

Availability

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Electronic Resources Access Content Online ✔ Available