The alignment factor leveraging the power of total stakeholder support / Cees B.M. van Riel ; [foreword by Bill Margaritis].
| Author/creator | Riel, C. B. M. van |
| Format | Electronic |
| Publication Info | London ; New York : Routledge, |
| Description | xviii, 238 p. : ill. ; 24 cm. |
| Supplemental Content | Full text available from Ebook Central - Academic Complete |
| Subjects |
| Contents | Aligning stakeholders with corporate communication -- Building internal alignment -- Gathering internal intelligence -- Developing a roadmap for internal alignment -- Benefiting from corporate communication support -- Building external alignment -- Gathering external intelligence -- Developing a roadmap for external alignment -- Benefiting from corporate communication support -- Key performance indicators in establishing alignment with corporate communication -- Measuring success of alignment efforts -- Epilogue -- The basics of building & maintaining stakeholder alignment. |
| Bibliography note | Includes bibliographical references (p. [229]-232) and index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2011037809 |
| ISBN | 9780415690744 (hardback) |
| ISBN | 9780415690751 (pbk.) |
| ISBN | 9780203124536 (ebook) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |