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003 OCoLC;

005 20200203095925.0;

006 m o d ;

007 cr unu||||||||;

008 190827s2019 ncua obm 000 0 eng d;

035 a| (Sirsi) o1113942236;

035 a| (OCoLC)1113942236;

049 a| EREE;

090 a| N7430.5;

100 1 a| Clark, Kayla N.,e| author.?| UNAUTHORIZED;

245 10 a| You, the candidate /c| by Kayla N. Clark.;

264 1 a| [Greenville, N.C.] :b| [East Carolina University],c| 2019.;

300 a| 46 pages :b| color illustrations;

336 a| textb| txt2| rdacontent;

337 a| computerb| c2| rdamedia;

338 a| online resourceb| cr2| rdacarrier;

347 a| text fileb| PDFc| 1.369 MB2| rda;

538 a| System requirements: Adobe Reader.;

538 a| Mode of access: World Wide Web.;

502 b| M.F.A.c| East Carolina Universityd| 2019.;

500 a| Presented to the faculty of the School of Art and Design;

500 a| Advisor: Gunnar Swanson;

500 a| Title from PDF t.p. (viewed January 22, 2020).;

520 3 a| This thesis investigates the relationship between graphic design and political campaigns with a focus on color and typography. The extent to which the general public identifies typeface and color palette characteristics is tested using surveys of college students. Findings from these surveys are used to select six color and typeface combinations, which are then designed and applied to a political campaign. Amazon MTurk is used to distribute these campaigns alongside surveys to five hundred individuals nationally. These surveys are designed to document the general public's perceptions of campaign design. Specifically, randomizing the release of campaigns across individuals reveals the relative influence of color and typeface on a campaign's signaling of political party and ideology. Surveys also document perceptions of kindness, trustworthiness, modernity and traditionality to these designed campaigns. The combination of graphic design, large-scale public dissemination and survey-based feedback introduces a data-driven design methodology that has the potential to improve and enrich the graphic design process for students, working designers and researchers. This research works in conjunction with a participatory installation that brings attention to creating design decisions and the influence of political design. The installation encourages involvement with the political process as participants create their own political campaign ephemera on a custom-designed application.;

504 a| Includes bibliographical references.;

650 0 a| Visual communication in art.=| ^A381768;

650 0 a| Advertising, Political.=| ^A154900;

650 0 a| Communication in politics.=| ^A76520;

650 0 a| Graphic artsx| Influence.=| ^A8465;

653 a| political design;

653 a| amazon;

653 a| survey;

653 a| campaign design;

700 1 a| Swanson, Gunnar,e| degree supervisor.=| ^A1123728;

710 2 a| East Carolina University.b| School of Art and Design.?| UNAUTHORIZED;

856 40 z| Access via ScholarShipu| http://hdl.handle.net/10342/7460;

949 o| wjh;

994 a| C0b| ERE;

596 a| 1 4;

998 a| 5168904;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5168904-1001l| JNETm| JOYNERr| Ys| Yt| JNE3ETDu| 8/27/2019x| ETDz| JERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5168904-2001l| HSLELECm| HSLr| Ys| Yt| HEETDu| 8/27/2019x| ETDz| HERESOURCE;

You, the candidate / by Kayla N. Clark.

Author/creator	Clark, Kayla N. author.
Other author	Swanson, Gunnar, degree supervisor.
Other author	East Carolina University. School of Art and Design.
Format	Theses and dissertations
Publication	[Greenville, N.C.] : [East Carolina University], 2019.
Description	46 pages : color illustrations
Supplemental Content	Access via ScholarShip
Subjects	Visual communication in art. Advertising, Political. Communication in politics. Graphic arts--Influence.

Summary	This thesis investigates the relationship between graphic design and political campaigns with a focus on color and typography. The extent to which the general public identifies typeface and color palette characteristics is tested using surveys of college students. Findings from these surveys are used to select six color and typeface combinations, which are then designed and applied to a political campaign. Amazon MTurk is used to distribute these campaigns alongside surveys to five hundred individuals nationally. These surveys are designed to document the general public's perceptions of campaign design. Specifically, randomizing the release of campaigns across individuals reveals the relative influence of color and typeface on a campaign's signaling of political party and ideology. Surveys also document perceptions of kindness, trustworthiness, modernity and traditionality to these designed campaigns. The combination of graphic design, large-scale public dissemination and survey-based feedback introduces a data-driven design methodology that has the potential to improve and enrich the graphic design process for students, working designers and researchers. This research works in conjunction with a participatory installation that brings attention to creating design decisions and the influence of political design. The installation encourages involvement with the political process as participants create their own political campaign ephemera on a custom-designed application.
General note	Presented to the faculty of the School of Art and Design
General note	Advisor: Gunnar Swanson
General note	Title from PDF t.p. (viewed January 22, 2020).
Dissertation note	M.F.A. East Carolina University 2019.
Bibliography note	Includes bibliographical references.
Technical details	System requirements: Adobe Reader.
Technical details	Mode of access: World Wide Web.

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You, the candidate / by Kayla N. Clark.

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