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008 150506s2014 njua s 001 0 eng d;

010 a| 2015303108;

015 a| GBB4B93512| bnb;

016 7 a| 0169127462| Uk;

020 a| 9781118968055 (pbk.);

020 a| 1118968050 (pbk.);

035 a| (WaSeSS)ssj0001443500;

042 a| lccopycat;

049 a| EREEa| NEHH;

050 00 a| HF5415.5b| .O87 2014;

082 04 a| 658.40122| 23;

100 1 a| Osterwalder, Alexander.=| ^A1256141;

245 10 a| Value proposition designh| [electronic resource] :b| how to create products and services customers want /c| written by Alex Osterwalder, Yves Pigneur, Greg Bernarda, Alan Smith ; designed by Trish Papadakos.;

260 a| Hoboken :b| John Wiley & Sons,c| [2014];

300 a| xxv, 290 pages :b| color illustrations ;c| 19 x 24 cm;

490 1 a| Strategyzer series;

500 a| Includes index.;

505 0 a| Canvas. Customer profile ; Value map ; Fit -- Design. Prototyping possibilities ; Starting points ; Understanding customers ; Making choices ; Finding the right business model ; Designing in established organizations -- Test. What to test ; Testing step-by-step ; Experiment library ; Bringing it all together -- Evolve. Create alignment ; measure & monitor ; Improve relentlessly ; Reinvent yourself constantly ; Taobao : reinventing (e)-commerce.;

506 a| Available only to authorized users.;

520 a| The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and services that perfectly match customers' needs and desires. Practical exercises, illustrations and tools help you immediately improve your product, service, or new business idea. In addition the book gives you exclusive access to an online companion on Strategyzer.com.;

538 a| Mode of access: World Wide Web;

650 0 a| Customer servicesx| Management.=| ^A366627;

650 0 a| Quality control.=| ^A5188;

650 0 a| Production managementx| Quality control.=| ^A230054;

650 0 a| Business planning.=| ^A364146;

650 0 a| Strategic planning.=| ^A161713;

650 0 a| Customer relations.=| ^A61341;

655 0 a| Electronic books.=| ^A491897;

700 1 a| Pigneur, Yves.=| ^A1256142;

700 1 a| Bernarda, Gregory.?| UNAUTHORIZED;

700 1 a| Smith, Alan,d| 1982-?| UNAUTHORIZED;

830 0 a| Strategyzer series.=| ^A1417871;

856 40 z| Full text available from Ebook Central - Academic Completeu| https://ebookcentral.proquest.com/lib/eastcarolina/detail.action?docID=1887760;

947 a| (OCoLC)ocn894271736;

949 a| CLICK ON WEB ADDRESSw| ASISh| JOYNER188;

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949 a| CLICK ON WEB ADDRESSw| ASISh| JMUSIC60;

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999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5148701-1001l| JNETm| JOYNERr| Ys| Yt| JNESSBKu| 8/8/2019x| EBOOKz| JERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5148701-2001l| HSLELECm| HSLr| Ys| Yt| HEBKu| 8/8/2019x| EBOOKz| HERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5148701-3001l| MNETm| JMUSICr| Ys| Yt| MNESSBKu| 8/8/2019x| EBOOKz| JERESOURCE;

Value proposition design how to create products and services customers want / written by Alex Osterwalder, Yves Pigneur, Greg Bernarda, Alan Smith ; designed by Trish Papadakos.

Author/creator	Osterwalder, Alexander
Other author	Pigneur, Yves.
Other author	Bernarda, Gregory.
Other author	Smith, Alan, 1982-
Format	Electronic
Publication Info	Hoboken : John Wiley & Sons, [2014]
Description	xxv, 290 pages : color illustrations ; 19 x 24 cm
Supplemental Content	Full text available from Ebook Central - Academic Complete
Subjects	Customer services--Management. Quality control. Production management--Quality control. Business planning. Strategic planning. Customer relations.

Series	Strategyzer series Strategyzer series. ^A1417871
Contents	Canvas. Customer profile ; Value map ; Fit -- Design. Prototyping possibilities ; Starting points ; Understanding customers ; Making choices ; Finding the right business model ; Designing in established organizations -- Test. What to test ; Testing step-by-step ; Experiment library ; Bringing it all together -- Evolve. Create alignment ; measure & monitor ; Improve relentlessly ; Reinvent yourself constantly ; Taobao : reinventing (e)-commerce.
Abstract	The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and services that perfectly match customers' needs and desires. Practical exercises, illustrations and tools help you immediately improve your product, service, or new business idea. In addition the book gives you exclusive access to an online companion on Strategyzer.com.
General note	Includes index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	2015303108
ISBN	9781118968055 (pbk.)
ISBN	1118968050 (pbk.)

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Value proposition design how to create products and services customers want / written by Alex Osterwalder, Yves Pigneur, Greg Bernarda, Alan Smith ; designed by Trish Papadakos.

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