||Your world, your health -- Communication 101 : what's health got to do with it? -- Getting it right : words, numbers, and meaning -- Health communication practice strategies and theories -- Creating meaningful health communication -- Media and communication channel selection and planning : the plot thickens -- Planning health communication interventions -- Implementation and evaluation -- Communication in the healthcare setting -- School health -- Workplace health.
||Health Communication: Strategies and Skills for a New Era provides a practical process model for developing a health communication intervention. The book also explores exposure to media and how it shapes our conceptions of health and illness. Using a life stages and environments approach, the book touches on the patient role and how we 'hear' information from health care providers as well as guidance on how to be a thoughtful consumer of health information.
|Bibliography note||Includes bibliographical references and index.|
|Source of description||Description based on print version record.|
|Issued in other form||Print version: Parvanta, Claudia F. Health communication. Burlington, MA : Jones & Bartlett Learning,  9781284065879|
|ISBN||9781284065909 (electronic bk.)|
|ISBN||1284065901 (electronic bk.)|