ECU Libraries Catalog

Health communication : strategies and skills for a new era / Claudia F. Parvanta, PhD, Sarah Bauerle Bass, PhD, MPH.

Author/creator Parvanta, Claudia F. author.
Other author/creatorBass, Sarah Bauerle, author.
Format Electronic and Book
Publication Info Burlington, MA : Jones & Bartlett Learning, [2020]
Description1 online resource : illustrations.
Supplemental Content Direct link to eBook
Subject(s)
Series Health foundations
Health foundations.
Contents Your world, your health -- Communication 101 : what's health got to do with it? -- Getting it right : words, numbers, and meaning -- Health communication practice strategies and theories -- Creating meaningful health communication -- Media and communication channel selection and planning : the plot thickens -- Planning health communication interventions -- Implementation and evaluation -- Communication in the healthcare setting -- School health -- Workplace health.
Abstract Health Communication: Strategies and Skills for a New Era provides a practical process model for developing a health communication intervention. The book also explores exposure to media and how it shapes our conceptions of health and illness. Using a life stages and environments approach, the book touches on the patient role and how we 'hear' information from health care providers as well as guidance on how to be a thoughtful consumer of health information.
Bibliography noteIncludes bibliographical references and index.
Source of descriptionDescription based on print version record.
Issued in other formPrint version: Parvanta, Claudia F. Health communication. Burlington, MA : Jones & Bartlett Learning, [2020] 9781284065879
Genre/formElectronic books.
ISBN9781284065909 (electronic bk.)
ISBN1284065901 (electronic bk.)

Available Items

Library Location Call Number Status Item Actions
Electronic Resources Access Content Online ✔ Available