The moderns : midcentury American graphic design / Steven Heller, Greg D'Onofrio.
| Author/creator |
Heller, Steven |
| Other author/creator | D'Onofrio, Greg. |
| Format | Electronic and Book |
| Publication Info | New York : Abrams, [2017] |
| Description | 336 pages : illustrations (some color) ; 30 cm |
| Supplemental Content | Full text available from Ebook Central - Academic Complete |
| Supplemental Content | Full text available from Ebook Central - Public Library Complete |
| Subject(s) |
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| Portion of title | Midcentury American graphic design |
| Portion of title | Moderns |
| Contents | Introduction -- Émigrés -- Homegrown -- The Bauhaus tradition and the new typography. |
| Abstract | In The Moderns, we meet the men and women who invented and shaped Midcentury Modern graphic design in America. The book is made up of generously illustrated profiles, many based on interviews, of more than 60 designers whose magazine, book, and record covers; advertisements and package designs; posters; and other projects created the visual aesthetics of postwar modernity. Some were EmigrEs from Europe; others were homegrown-all were intoxicated by elemental typography, primary colors, photography, and geometric or biomorphic forms. Some are well-known, others are honored in this volume for the first time, and together they comprised a movement that changed our design world. |
| Bibliography note | Includes bibliographical references (pages 326-329) and index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2016961384 |
| ISBN | 9781419724015 (hardback) |
| ISBN | 1419724010 (hardback) |
Available Items
| Library | Location | Call Number | Status | Item Actions | |
| Electronic Resources | View Online Content | ✔ Available |