ECU Libraries Catalog

The moderns : midcentury American graphic design / Steven Heller, Greg D'Onofrio.

Author/creator Heller, Steven
Other author/creatorD'Onofrio, Greg.
Format Electronic and Book
Publication InfoNew York : Abrams, [2017]
Description336 pages : illustrations (some color) ; 30 cm
Supplemental Content Full text available from Ebook Central - Academic Complete
Supplemental Content Full text available from Ebook Central - Public Library Complete
Portion of title Midcentury American graphic design
Portion of title Moderns
Contents Introduction -- Émigrés -- Homegrown -- The Bauhaus tradition and the new typography.
Abstract In The Moderns, we meet the men and women who invented and shaped Midcentury Modern graphic design in America. The book is made up of generously illustrated profiles, many based on interviews, of more than 60 designers whose magazine, book, and record covers; advertisements and package designs; posters; and other projects created the visual aesthetics of postwar modernity. Some were EmigrEs from Europe; others were homegrown-all were intoxicated by elemental typography, primary colors, photography, and geometric or biomorphic forms. Some are well-known, others are honored in this volume for the first time, and together they comprised a movement that changed our design world.
Bibliography noteIncludes bibliographical references (pages 326-329) and index.
Access restrictionAvailable only to authorized users.
Technical detailsMode of access: World Wide Web
Genre/formElectronic books.
LCCN 2016961384
ISBN9781419724015 (hardback)
ISBN1419724010 (hardback)

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