Projective techniques in consumer motivation research ; a report on a panel discussion arranged by the Foundation for Research on Human Behavior for the national conference of the American Marketing Association in Milwaukee, Wisconsin, June 17, 1955.

Author/creator Foundation for Research on Human Behavior
Format Book
Publication Info[Ann Arbor], [1955?]
Description8 unnumbered pages ; 24cm

General noteCover title.

Availability

Library Location Call Number Status Item Actions
Joyner General Stacks HF5415 .F77 ✔ Available Place Hold