New research in marketing ; papers / Lee E. Preston, editor.
| Author/creator | Research Workshop in Marketing |
| Other author | Preston, Lee E., editor. |
| Other author | University of California, Berkeley. Graduate School of Business Administration. |
| Format | Book |
| Publication Info | [Berkeley] : Institute of Business and Economic Research [University of California], [1965] |
| Description | 132 pages : illustrations ; 23 cm. |
| Subjects |
| Series | IBER special publications n1 IBER special publications. ^A65150 |
| General note | At head of title: Research program in marketing, Graduate School of Business Administration, University of California, Berkeley. |
| Bibliography note | Includes bibliographical references. |
| Other title | Research program in marketing. |
| LCCN | 65064116 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | General Stacks | HF5415.2 .R45 1963 | ✔ Available | Place Hold |