Organizing and managing the marketing function / Edited by Mark J. Appleman.

Author/creator Appleman, Mark J. compiler.
Format Book
Publication Info[New York] : New York Institute of Finance, [1973]
Descriptionx, 141 pages ; 23 cm.
Subjects

SeriesNYIF new dimensions in securities marketing series
NYIF new dimensions in securities marketing series. UNAUTHORIZED
Contents Kotler, P. The concept of marketing.--Corbin, A. New tools for better growth and profit-oriented decisions.--Ferris, D. B. Product diversification.--Tiedemann, C. Corporate diversification.--Montgomery, R. C. Needed: an investment management system.--Corrington, R. F. Distributing new products and services.--Levy, J. S. What do our clients want to buy and how are we going to sell it to them?--Price, E. F. Management's role in marketing.--Lesher, J. L. Organizing and managing the sales and marketing function.--Montgomery, R. C. Managing change.
LCCN 74151222
ISBN0136409466

Availability

Library Location Call Number Status Item Actions
Joyner General Stacks HF5415.13 .A66 ✔ Available Place Hold