Organizing and managing the marketing function / Edited by Mark J. Appleman.
| Author/creator | Appleman, Mark J. compiler. |
| Format | Book |
| Publication Info | [New York] : New York Institute of Finance, [1973] |
| Description | x, 141 pages ; 23 cm. |
| Subjects |
| Series | NYIF new dimensions in securities marketing series NYIF new dimensions in securities marketing series. UNAUTHORIZED |
| Contents | Kotler, P. The concept of marketing.--Corbin, A. New tools for better growth and profit-oriented decisions.--Ferris, D. B. Product diversification.--Tiedemann, C. Corporate diversification.--Montgomery, R. C. Needed: an investment management system.--Corrington, R. F. Distributing new products and services.--Levy, J. S. What do our clients want to buy and how are we going to sell it to them?--Price, E. F. Management's role in marketing.--Lesher, J. L. Organizing and managing the sales and marketing function.--Montgomery, R. C. Managing change. |
| LCCN | 74151222 |
| ISBN | 0136409466 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | General Stacks | HF5415.13 .A66 | ✔ Available | Place Hold |