Attitude research at sea / Lee Adler and Irving Crespi, editors.
| Author/creator | Adler, Lee editor. |
| Other author | Crespi, Irving, editor. |
| Other author | American Marketing Association. Committee on Attitude Research. |
| Format | Book |
| Publication Info | [Chicago] : American Marketing Association, [1966] |
| Description | 189 pages : illustrations ; 23 cm. |
| Subjects |
| Series | Marketing research techniques series ; no.11] Marketing research techniques series ; no.11]. ^A169722 |
| General note | Papers presented at a conference organized by the Attitude Research Committee of the American Marketing Association and held on board the S. S. Ocean Monarch on a cruise to Bermuda during January 1966. |
| LCCN | 66023834 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | General Stacks | HF5415.2 .A18 | ✔ Available | Place Hold |