Managing the marketing function: concepts, analysis, and application / [by] John M. Rathmell.
| Author/creator | Rathmell, John M. |
| Format | Book |
| Publication Info | New York : Wiley, [©1969] |
| Description | xxi, 636 pages : illustrations ; 23 cm. |
| Subjects |
| Series | The Wiley marketing series Wiley marketing series. ^A650132 |
| Bibliography note | Bibliographical footnotes. |
| LCCN | 68009247 |
| ISBN | 0471709247 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | General Stacks | HF5415.13 .R3 | ✔ Available | Place Hold |