Risk taking and information handling in consumer behavior / Edited by Donald F. Cox.
| Other author/creator | Cox, Donald F., editor. |
| Other author/creator | Harvard University. Graduate School of Business Administration. |
| Format | Book and Print |
| Publication Info | Boston : Division of Research, Graduate School of Business Administration, Harvard University, 1967. |
| Description | xiii, 667 pages ; 22 cm |
| Subject(s) |
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| General note | Twenty four papers prepared under a research program conducted during the past 7 years at the Harvard Business School. |
| Bibliography note | Bibliography: p. 641-667. |
| LCCN | 67029492 |
Available Items
| Library | Location | Call Number | Status | Item Actions | |
| Joyner | General Stacks | HB801 .R5 | ✔ Available | Place Hold |