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LEADER 01059cam a2200337 4500

001 ocm00070924;

003 OCoLC;

005 20141212104012.0;

008 700519s1970 nyu b 001 0 eng ;

010 a| 72097649;

035 a| (Sirsi) o00070924;

035 a| (OCoLC)70924;

037 c| 6.95;

049 a| EREE;

050 00 a| HF5415b| .B4297;

082 0 a| 658.8/001/86;

100 1 a| Berg, Thomas L.=| ^A253141;

245 10 a| Mismarketing ;b| case histories of marketing misfires /c| [by] Thomas L. Berg.;

250 a| [1st ed.].;

260 a| Garden City, N.Y. :b| Doubleday,c| 1970.;

300 a| viii, 253 pages ;c| 22 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Includes bibliographical references.;

650 0 a| Marketingv| Case studies.=| ^A412659;

910 a| rcpwjb;

596 a| 1;

998 a| 504535;

999 a| HF5415 .B4297w| LCc| 1i| 30372007372201d| 5/6/2009f| 3/27/2009g| 1l| JGESm| JOYNERr| Ys| Yt| JGESBKu| 5/6/1994x| BOOKz| JSTACKSo| .STAFF. 0;

Mismarketing ; case histories of marketing misfires / [by] Thomas L. Berg.

Bibliography note	Includes bibliographical references.
LCCN	72097649
Stock number	6.95

Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HF5415 .B4297	✔ Available	Place Hold

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