Growth hacker marketing : a primer on the future of PR, marketing, and advertising / Ryan Holiday.
| Author/creator | Holiday, Ryan author. |
| Format | Electronic |
| Publication | New York : Portfolio/Penguin, 2014. |
| Description | 1 online resource |
| Supplemental Content | EBSCOhost |
| Subjects |
| Contents | An introduction to growth hacking -- It begins with product market fit -- Finding your growth hack -- Turn 1 into 2 and 2 into 4- going viral -- Close the loop: retention and optimization -- My conversion: putting the lessons into practice. |
| Abstract | "A new generation of megabrands like Facebook, Dropbox, AirBnb, and Twitter haven't spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead they rely on a new strategy-growth hacking-to reach many more people despite modest marketing budgets. According to bestselling author Ryan Holiday, growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they're primed to generate explosive reactions. Holiday offers rules and examples for aspiring growth hackers, whether they work for tiny startups or Fortune 500 giants"-- Provided by publisher. |
| Bibliography note | Includes bibliographical references. |
| Source of description | Vendor-supplied metadata. |
| Genre/form | Electronic books. |
| Genre/form | Business resource. |
| ISBN | 9780698176911 (electronic bk.) |
| ISBN | 069817691X (electronic bk.) |
| Stock number | 7861375E-ED67-487F-B387-059F0FE85FB7 OverDrive, Inc. http://www.overdrive.com |
| Stock number | B00INIXL3O Amazon standard item number (ASIN) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |