Enhancing Customer Experience in the Service Industry A Global Perspective
| Author/creator | Altinay, Levent Author |
| Other author | Poudel, Surya Author |
| Format | Electronic |
| Publication Info | Newcastle upon Tyne : Cambridge Scholars Publisher Bristol : ISD [Distributor] |
| Description | 281 p. |
| Supplemental Content | Full text available from Ebook Central - Academic Complete |
| Summary | Annotation This book provides a new and definitive overview of customer experience and how it can be managed and enhanced in one of the most dynamic industries in the world the service industry. Its highly qualified international team of contributors ensures that it adopts a global perspective, and clearly outlines the key theoretical perspectives of customer experience, covering customer experience both from demand and supplier perspectives.Fully informed by the latest research, it explores different country contexts and how they impact upon the customer experience; investigates the social, cultural and economic dimensions of customer experience; provides case studies from a wide range of service industry sectors; and includes industry perspectives and examples. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| ISBN | 9781443884969 |
| ISBN | 1443884960 (Trade Cloth) Forthcoming |
| Standard identifier# | 9781443884969 |
| Stock number | 01436906 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |