Current and emerging issues in the audiovisual industry

Current and emerging issues in the audiovisual industry / Mercedes Medina, Mónica Herrero, Alicia Urgellés.

Other author/creator	Medina, Mercedes (Expert on media economics)
Other author/creator	Herrero, Monica (Herrero Subías)
Other author/creator	Urgellés, Alicia.
Format	Electronic and Book
Publication Info	London : Iste Ltd. ; Hoboken, NJ : Wiley, 2017.
Description	xvii, 154 pages : illustrations ; 25 cm.
Supplemental Content	Full text available from Ebook Central - Academic Complete
Subject(s)	Cultural industries.

Series	Innovation, entrepreneurship, management series. Diverse and global perspectives on value creation set ; volume 1 Innovation, entrepreneurship, management series. Diverse and global perspectives on value creation set ; v. 1. ^A1335108
Contents	New Paradigms of Audiovisual Industry / Mercedes Medina -- The Threat of OTT for the Pay-TV Market / Alicia Urgelles -- The Resistance of Legacy TV Channels / Mercedes Medina -- The Public Service Heritage / Mercedes Medina -- The Battle for Audiences / Mónica Herrero -- Entertaining Power: Quality of Content / Mercedes Medina -- From Attention to Engagement in the Battle for the Audiences / Alicia Urgellés -- Monetizing in the Digital Era / Mónica Herrero -- Implementing Innovation Strategy / Mercedes Medina.
Bibliography note	Includes bibliographical references and index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	2016958362
ISBN	9781848219779
ISBN	1848219776

Library	Location	Call Number	Status	Item Actions
	Electronic Resources	Access Content Online	✔ Available