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020 a| 9781606499603;

020 a| 1606499602 (Trade Paper)c| USD 43.95 Retail Price (Publisher)9| Forthcoming;

024 3 a| 9781606499603;

035 a| (WaSeSS)ssj0002056610;

037 b| 01463628;

040 a| BIP USd| WaSeSS;

049 a| EREEa| NEHH;

100 1 a| Randazzo, Gary W.e| Author?| UNAUTHORIZED;

245 10 a| Developing Successful Marketing Strategiesh| [electronic resource];

260 a| New York : b| Business Expert Press;

300 a| 300 p.;

506 a| Available only to authorized users.;

520 8 a| Annotationb| Developing Successful Marketing Strategies uses real market examples to demonstrate the effective development of strategies. The marketing strategy development process begins with a vision and mission statement that drives strategy development. The strategy drives the development of tactics. Strategy development begins with a destination in mind (described by the vision and mission). Before starting toward the destination it is necessary to clearly define the starting point (situation analysis) and begin planning the best route to reach the destination (strategy). Once the best route is determined it will be necessary to develop a plan that incorporates the use of resources and an understanding of the landscape to reach the desired destination (tactics). Managers, executives and students will use this book to guide them through the process of developing a successful marketing strategy. The book is arranged in the order of actions needed to develop a marketing strategy. Part I - Situation Analysis - describes the information gathering process required. Part II - Vision and Mission Drives Strategy then Tactics - describes the development process of developing Strategy and tactics. Part III - Implementation - discusses the process of marketing strategy implementation. Those using the book will be shown that the principles of marketing and management must be used in concert to develop a successful marketing strategy.;

538 a| Mode of access: World Wide Web;

650 4 a| Marketingx| Managementx| Data Processing;

655 0 a| Electronic books.=| ^A491897;

856 40 z| Full text available from Ebook Central - Academic Completeu| https://ebookcentral.proquest.com/lib/eastcarolina/detail.action?docID=1683379;

949 a| CLICK ON WEB ADDRESSw| ASISh| JOYNER188;

949 a| CLICK ON WEB ADDRESSw| ASISh| HSL77;

949 a| CLICK ON WEB ADDRESSw| ASISh| JMUSIC60;

596 a| 1 3 4;

998 a| 5012005;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5012005-1001l| JNETm| JOYNERr| Ys| Yt| JNESSBKu| 1/16/2019x| EBOOKz| JERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5012005-2001l| HSLELECm| HSLr| Ys| Yt| HEBKu| 1/16/2019x| EBOOKz| HERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5012005-3001l| MNETm| JMUSICr| Ys| Yt| MNESSBKu| 1/16/2019x| EBOOKz| JERESOURCE;

Developing Successful Marketing Strategies

Author/creator	Randazzo, Gary W. Author
Format	Electronic
Publication Info	New York : Business Expert Press
Description	300 p.
Supplemental Content	Full text available from Ebook Central - Academic Complete
Subjects	Marketing--Management. --Data Processing.

Summary	Annotation Developing Successful Marketing Strategies uses real market examples to demonstrate the effective development of strategies. The marketing strategy development process begins with a vision and mission statement that drives strategy development. The strategy drives the development of tactics. Strategy development begins with a destination in mind (described by the vision and mission). Before starting toward the destination it is necessary to clearly define the starting point (situation analysis) and begin planning the best route to reach the destination (strategy). Once the best route is determined it will be necessary to develop a plan that incorporates the use of resources and an understanding of the landscape to reach the desired destination (tactics). Managers, executives and students will use this book to guide them through the process of developing a successful marketing strategy. The book is arranged in the order of actions needed to develop a marketing strategy. Part I - Situation Analysis - describes the information gathering process required. Part II - Vision and Mission Drives Strategy then Tactics - describes the development process of developing Strategy and tactics. Part III - Implementation - discusses the process of marketing strategy implementation. Those using the book will be shown that the principles of marketing and management must be used in concert to develop a successful marketing strategy.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
ISBN	9781606499603
ISBN	1606499602 (Trade Paper) Forthcoming
Standard identifier#	9781606499603
Stock number	01463628

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Developing Successful Marketing Strategies

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