Public Relations Writing A Practical Guide for Professionals, Second Edition
| Author/creator | Mizrahi, Janet Author |
| Format | Electronic |
| Edition | 2nd ed. |
| Publication Info | New York : Business Expert Press |
| Description | 150 p. |
| Supplemental Content | Full text available from Ebook Central - Academic Complete |
| Subjects |
| Summary | Annotation This book contains the basic elements necessary for an individual with little marketing or public relations experience to write promotional materials including the news release, newsletter, brochure, web copy, and blog. Students studying business, marketing, public relations or communication as well as small business owners and entrepreneurs will find this easy-to-use, practical guide vital to their efforts to promote and inform various publics about their organization. Written by a seasoned professional, "Public Relations Writing" provides an overview of marketing writing style as well as step-by-step guides to the most commonly used marketing and PR genres that will make even the most timid writers confident that they have represented their organization's message in a concise, coherent and professional manner. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| ISBN | 9781631573057 |
| ISBN | 1631573055 (Trade Paper) Forthcoming |
| Standard identifier# | 9781631573057 |
| Stock number | 01463628 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |