Tools

LEADER 01270cam a2200349 a 4500

001 ocm28722358;

003 OCoLC;

005 20141212103524.0;

008 930810s1994 njua b 001 0 eng ;

010 a| 93023345;

015 a| GB94-15104;

020 a| 0130751510 :c| $22.95;

035 a| (Sirsi) o28722358;

035 a| (OCoLC)28722358;

049 a| EREE;

050 00 a| HF6146.T42b| E974 1994;

082 00 a| 659.14/32| 20;

100 1 a| Evans, Craig Robert.=| ^A330965;

245 10 a| Marketing channels :b| infomercials, and the future of televised marketing /c| Craig Robert Evans.;

300 a| xxv, 308 pages :b| illustrations ;c| 24 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Includes bibliographical references (p. 289-290) and index.;

650 0 a| Television advertising.=| ^A23648;

650 0 a| Advertisingx| Television programs.=| ^A330966;

650 0 a| Marketing channels.=| ^A26794;

596 a| 1;

998 a| 499879;

999 a| HF6146.T42 E974 1994w| LCc| 1i| 30372008162452d| 5/6/2009e| 11/9/2003f| 1/30/2009g| 1l| JGESm| JOYNERn| 8p| $19.51r| Ys| Yt| JGESBKu| 2/22/1994x| BOOKz| JSTACKSo| .STAFF. 0;

Marketing channels : infomercials, and the future of televised marketing / Craig Robert Evans.

Author/creator	Evans, Craig Robert
Format	Book
Publication Info	Englewood Cliffs, N.J. : Prentice Hall, ©1994.
Description	xxv, 308 pages : illustrations ; 24 cm
Subjects	Television advertising. Advertising--Television programs. Marketing channels.

Bibliography note	Includes bibliographical references (p. 289-290) and index.
LCCN	93023345
ISBN	0130751510 :

Availability

Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HF6146.T42 E974 1994	✔ Available	Place Hold

Marketing channels : infomercials, and the future of televised marketing / Craig Robert Evans.

Click here for more information about this title

Availability