ECU Libraries Catalog

An Executive Perspective of Strategic Management

Author/creator de Kluyver, Cornelis A. Author
Other author/creatorPearce, John A. Author
Format Electronic and Book
Publication InfoNew York : Business Expert Press
Supplemental Content Full text available from Ebook Central - Academic Complete
Subject(s)
Summary Annotation Organizational success crucially depends on having a superior strategy and effectively implementing it. Companies that outperform their rivals typically have a better grasp of what customers value, who their competitors are, and how they can create an enduring competitive advantage. Successful strategies re ect a solid grasp of relevant forces in the external and competitive environment, a clear strategic intent, and a deep understanding of a company's core competencies and assets. Generic strategies rarely propel a rm to a leadership position. Knowing where to go and nding carefully considered, creative ways of getting there are the hallmarks of successful strategy.
Access restrictionAvailable only to authorized users.
Technical detailsMode of access: World Wide Web
Genre/formElectronic books.
ISBN9781631570735
ISBN1631570730 (Trade Paper) Forthcoming
Stock number01463628

Available Items

Library Location Call Number Status Item Actions
Electronic Resources Access Content Online ✔ Available