Selling above and below the line convince the C-suite : win over management : secure the sale / William "Skip" Miller.
| Author/creator | Miller, William, 1955- |
| Format | Electronic |
| Edition | First Edition. |
| Publication Info | New York : AMACOM--American Management Association, 2015. |
| Description | xviii, 236 pages : illustrations ; 23 cm |
| Supplemental Content | Full text available from Ebook Central - Public Library Complete |
| Subjects |
| Contents | Foreword -- Author's preface -- Acknowledgments -- You are selling more than just features & benefits -- The line that splits the two parts of a sale -- Selling below the line -- Selling above the line -- Controlling the sale above and below the line -- Stage one : being proactive -- Sharpen your executive business acumen -- Stage two : don't forget the split -- Two different value propositions and energy sources -- Stage three : value vs. value -- Balancing between the lines to accelerate the deal -- Stages four and five : getting a decision -- How to implement in your current selling process -- Overall strategizing for an above the line sale -- Index. |
| Bibliography note | Includes bibliographical references and index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2014031977 |
| ISBN | 9780814434833 (pbk.) |
| ISBN | 0814434835 (pbk.) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |