Selling above and below the line convince the C-suite : win over management : secure the sale / William "Skip" Miller.

Author/creator Miller, William, 1955-
Format Electronic
EditionFirst Edition.
Publication InfoNew York : AMACOM--American Management Association, 2015.
Descriptionxviii, 236 pages : illustrations ; 23 cm
Supplemental ContentFull text available from Ebook Central - Public Library Complete
Subjects

Contents Foreword -- Author's preface -- Acknowledgments -- You are selling more than just features & benefits -- The line that splits the two parts of a sale -- Selling below the line -- Selling above the line -- Controlling the sale above and below the line -- Stage one : being proactive -- Sharpen your executive business acumen -- Stage two : don't forget the split -- Two different value propositions and energy sources -- Stage three : value vs. value -- Balancing between the lines to accelerate the deal -- Stages four and five : getting a decision -- How to implement in your current selling process -- Overall strategizing for an above the line sale -- Index.
Bibliography noteIncludes bibliographical references and index.
Access restrictionAvailable only to authorized users.
Technical detailsMode of access: World Wide Web
Genre/formElectronic books.
LCCN 2014031977
ISBN9780814434833 (pbk.)
ISBN0814434835 (pbk.)

Availability

Library Location Call Number Status Item Actions
Electronic Resources Access Content Online ✔ Available