Marketing and PR Getting Customers and Keeping Them... Without Breaking the Bank
| Author/creator | Wilde, Nick Author |
| Other author | Holden,Philip R. Author |
| Format | Electronic |
| Publication Info | London : A & C Black Gordonsville : Macmillan [Distributor] |
| Description | 208 p. ill 09.680 x 05.060 in. |
| Supplemental Content | Full text available from Ebook Central - Public Library Complete |
| Subjects |
| Series | Business on a Shoestring Ser. |
| Summary | Annotation The on a Shoestringseries helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work, real-life examples, step-by-step advice and sources of further information.Marketing and PR are essential if you are to spread the good word about your business and what it does. You may have the best products and services available, but if no-one knows about them, you won't benefit. To help you get the most from your business, chapters include:Promote or die!, Creating a marketing plan, Watching your spending, Investigating niche marketing, Writing great marketing copy, Getting your press releases noticed and Getting the best from permission-based e-mail marketing. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| ISBN | 9781408139882 |
| ISBN | 140813988X (Trade Paper) Active Record |
| Standard identifier# | 9781408139882 |
| Stock number | 00015890 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |