Marketing and PR Getting Customers and Keeping Them Without Breaking the Bank

Author/creator Wilde, Nick Author
Other author Holden, Phil Author
Format Electronic
Publication InfoLondon : A & C Black Gordonsville : Macmillan [Distributor]
Description1 p. ill 06.900 x 04.900 in.
Supplemental ContentFull text available from Ebook Central - Academic Complete
Supplemental ContentFull text available from Ebook Central - Public Library Complete
Subjects
Marketing
Small Business
Public Relations

SeriesBusiness on a Shoestring Ser.
Summary Annotation <div><p>The ?<i>on a Shoestring</i>series helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work, real-life examples, step-by-step advice and sources of further information.</p><p>Marketing and PR are essential if you are to spread the good word about your business and what it does. You may have the best products and services available, but if no-one knows about them, you won't benefit. To help you get the most from your business, chapters include:</p><ul><li>Promote or die!</li><li>Knowing your market</li><li>Creating a marketing plan</li><li>Watching your spending</li><li>Investigating niche marketing</li><li>Writing great marketing copy</li><li>Getting your press releases noticed</li><li>Investigating piggyback marketing deals</li><li>Getting the best from permission-based e-mail marketing</li></ul><p>'a great little package'<i>The Bookseller</i></p></div>
Access restrictionAvailable only to authorized users.
Technical detailsMode of access: World Wide Web
Genre/formElectronic books.
ISBN9780713675467
ISBN0713675462 (Perfect) Out of Stock Indefinitely
Standard identifier# 9780713675467
Stock number00015890

Availability

Library Location Call Number Status Item Actions
Electronic Resources ✔ Available