How voters decide information processing during election campaigns / Richard R. Lau, David P. Redlawsk.

Author/creator Lau, Richard R.
Other author Redlawsk, David P.
Format Electronic
Publication InfoCambridge ; New York : Cambridge University Press,
Descriptionxvii, 344 p. : ill. ; 23 cm.
Supplemental ContentFull text available from Ebook Central - Academic Complete
Subjects
Voting research--United States.
Elections--United States.

SeriesCambridge studies in public opinion and political psychology
Contents Introduction -- A new theory of voter decision making -- Studying voting as a process -- What is correct voting? -- What voters do : a first cut -- Individual differences in information processing -- Campaign effects on information processing -- Evaluating candidates -- Voting -- Voting correctly -- Political heuristics -- A look back and a look forward -- Appendix A: Detailed examples of decision strategies in action -- Appendix B: How the dynamic information board works -- Appendix C: Overview of experimental procedures -- Appendix D: Detailed decision scripts -- Appendix E: Calculating the on-line evaluation counter.
Bibliography noteIncludes bibliographical references (p. 313-333) and index.
Access restrictionAvailable only to authorized users.
Technical detailsMode of access: World Wide Web
Genre/formElectronic books.
LCCN 2005021892
ISBN0521848598 (hardback)
ISBN052161306X (pbk.)
ISBN9780521848596 (hardback)
ISBN9780521613064 (pbk.)

Availability

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Electronic Resources Access Content Online ✔ Available