Health risk communication / Marijke Lemal and Joav Merrick, editors.

Other author Lemal, Marijke.
Other author Merrick, Joav, 1950-
Format Electronic
Publication InfoNew York, : Nova Publishers, ; [2013]
Descriptionxvii, 168 pages : illustrations; 27 cm.
Supplemental ContentFull text available from Ebook Central - Academic Complete
Subjects
Health risk communication.

SeriesHealth and human development
Contents Improving the effectiveness of mass-mediated health campaigns: overcoming barriers to risk communication / Enny Das -- Increasing medication adherence in LEP (low-English proficiency) Latino populations: merging speech act theory and cultural competency / Lisa M. Guntzviller -- Evidence presentations in risk communication from a selective exposure perspective / Matthias R. Hastall, Silvia Knobloch-Westerwick -- Examing the relationship between genre-specific television viewing and tanning beliefs an attitudes / Hyunyi Cho and Nick Carcioppolo -- Reporting the risks of the 2009 swine flue pandemic: coverage in major U.S. newspapers / Nan Yu, Dennis Owen Forhlich, Jared Fougner, Lezhao Ren -- The portrayal of health problems in entertainment telvision: implications for the risk perception and health promotion / Marijke Lemal, KIathleen Custers, Jan Van den Bulck -- News coverage of public health issues: the role of news sources and the processes of news construction / Tsung-Jen Shih, Dominique Brossard, Rosalyna Wijaya -- Dance4life: evaluating a global HIV and AIDS prevention program for youth using the pre-im framework for process evaluation / Julia CM van Weert, Silvia ST Hermanns, Annemiek J. Linn, Barbara C. Schouten -- Influence of incidental affect and message framing on persuasion: the case of promoting sun protection behaviors / Xiaoli Nan.
Abstract "Health risk communication deals with planned or unplanned communication to the public about the nature, impact and management of a wide array of health threats, such as cancer, HIV/AIDS or influenza pandemics. Traditional health risk communication models used to stress a one-way flow of health risk messages to the public. The dominant focus was on experts (government, health organizations ...) merely disseminating risk information and educating a lay and ignorant public about health threats. However, this simplistic top-down model of communication ignored the complex nature of the audience and the publics understanding of risk information. Fortunately, there has been a shift away from top-down communication about health threats. This book gathers research findings and theoretical reviews with a focus on the role of mass media as sources of health risk information, the role of message formats or frames and risk information source characteristics"-- Provided by publisher.
Bibliography noteIncludes bibliographical references and index.
Access restrictionAvailable only to authorized users.
Technical detailsMode of access: World Wide Web
Genre/formElectronic books.
LCCN 2012943230
ISBN9781622575442 (hardback)
ISBNebook

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