/LC.GIF&client=easterncarolinaedu)
The entrepreneur's guide to marketing / Robert F. Everett.
| Author/creator | Everett, Robert F. |
| Format | Electronic |
| Publication Info | Westport, Conn. : Praeger, |
| Description | xvi, 179 p. : ill. ; 25 cm. |
| Supplemental Content | Full text available from Ebook Central - Public Library Complete |
| Supplemental Content | Full text available from Ebook Central - Academic Complete |
| Subjects |
| Series | The entrepreneur's guide, 1939-2478 Entrepreneur's guide (Westport, Conn.) ^A1062806 |
| Contents | Marketing demystified -- Marketing applied : a strategic overview of marketing -- What do I want? -- Your market and what it needs -- Your operational environment -- Assessing your own capabilities -- Identifying and evaluating your competitors -- Positioning your product or service -- Pricing your products and services -- Deciding on your marketing strategy -- Developing and delivering your message -- Getting your message out there -- Selling effectively and ethically -- Standing by your word -- Calling in the pros -- Conclusion. |
| Bibliography note | Includes bibliographical references and index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2008032608 |
| ISBN | 9780313350481 (alk. paper) |
| ISBN | 0313350485 (alk. paper) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | ✔ Available |