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010 a| 2017302663;

020 a| 9781119365792;

020 a| 1119365791;

035 a| (WaSeSS)ssj0001829568;

042 a| lccopycat;

049 a| EREEa| NEHH;

050 00 a| HB615b| .A95 2017;

082 04 a| 658.112| 23;

100 1 a| Aulet, Bill,d| 1958-?| UNAUTHORIZED;

245 10 a| Disciplined entrepreneurship workbookh| [electronic resource] /c| Bill Aulet ; Illustrations by Marius Ursache ; Edited by Chris Snyder.;

260 a| Hoboken, New Jersey :b| Wiley,c| [2017];

300 a| xxi, 263 pages :b| illustrations, (some color) ;c| 26 cm;

500 a| Includes index.;

500 a| Intended as a companion volume to "Disciplined Entrepreneurship" by the same author.;

505 0 a| How do I get started? Should I? -- Market segmentation -- A practical guide to primary market research -- Select a beachhead market -- Build an end user profile for the beachhead market -- Estimate the Total Addressable Market (TAM) for the beachhead market -- Profile the persona for the beachhead market -- Full life cycle use case -- High-level product specification -- Quantify the value proposition -- Identify your next 10 customers -- Define your core -- Chart your competitive position -- Determine the customer's Decision-Making Unit (DMU) -- Map the process to acquire a paying customer -- Windows of opportunity and triggers -- Estimate the Total Addressable Market (TAM) size for follow-on markets -- Design a business model -- Set your pricing framework -- Estimate the Lifetime Value (LTV) of an acquired customer -- Map the sales process to acquire a customer -- Estimate the Cost of Customer Acquisition (COCA) -- Identify key assumptions -- Test key assumptions -- Define the Minimum Viable Business Product (MVBP) -- Show that "the dogs will eat the dog food" -- Develop a product plan.;

506 a| Available only to authorized users.;

520 3 a| "A practical manual for implementing the framework, the 'Disciplined Entrepreneurship Workbook' breaks down the steps and takes you deeper, highlighting critical points that can make or break a fledgling business."--Back cover.;

538 a| Mode of access: World Wide Web;

650 0 a| Entrepreneurshipv| Handbooks, manuals, etc.=| ^A628295;

650 0 a| New business enterprisesv| Handbooks, manuals, etc.=| ^A519082;

650 7 a| Entrepreneurship.2| fast0| (OCoLC)fst00912787;

650 7 a| New business enterprises.2| fast0| (OCoLC)fst01036825;

655 0 a| Electronic books.=| ^A491897;

700 1 a| Ursache, Marius.?| UNAUTHORIZED;

700 1 a| Snyder, Chris.=| ^A569246;

856 40 z| Full text available from Ebook Central - Academic Completeu| https://ebookcentral.proquest.com/lib/eastcarolina/detail.action?docID=4826750;

856 40 z| Full text available from Ebook Central - Public Library Completeu| https://ebookcentral.proquest.com/lib/eastcarolina/detail.action?docID=4826750;

947 a| (OCoLC)ocn983462791;

949 a| CLICK ON WEB ADDRESSw| ASISh| JOYNER188;

949 a| CLICK ON WEB ADDRESSw| ASISh| HSL77;

949 a| CLICK ON WEB ADDRESSw| ASISh| JMUSIC60;

596 a| 1 3 4;

998 a| 4960008;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 4960008-1001l| JNETm| JOYNERr| Ys| Yt| JNESSBKu| 12/1/2018x| EBOOKz| JERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 4960008-2001l| HSLELECm| HSLr| Ys| Yt| HEBKu| 12/1/2018x| EBOOKz| HERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 4960008-3001l| MNETm| JMUSICr| Ys| Yt| MNESSBKu| 12/1/2018x| EBOOKz| JERESOURCE;

Disciplined entrepreneurship workbook / Bill Aulet ; Illustrations by Marius Ursache ; Edited by Chris Snyder.

Author/creator	Aulet, Bill, 1958-
Other author	Ursache, Marius.
Other author	Snyder, Chris.
Format	Electronic
Publication Info	Hoboken, New Jersey : Wiley, [2017]
Description	xxi, 263 pages : illustrations, (some color) ; 26 cm
Supplemental Content	Full text available from Ebook Central - Academic Complete
Supplemental Content	Full text available from Ebook Central - Public Library Complete
Subjects	Entrepreneurship--Handbooks, manuals, etc. New business enterprises--Handbooks, manuals, etc.

Contents	How do I get started? Should I? -- Market segmentation -- A practical guide to primary market research -- Select a beachhead market -- Build an end user profile for the beachhead market -- Estimate the Total Addressable Market (TAM) for the beachhead market -- Profile the persona for the beachhead market -- Full life cycle use case -- High-level product specification -- Quantify the value proposition -- Identify your next 10 customers -- Define your core -- Chart your competitive position -- Determine the customer's Decision-Making Unit (DMU) -- Map the process to acquire a paying customer -- Windows of opportunity and triggers -- Estimate the Total Addressable Market (TAM) size for follow-on markets -- Design a business model -- Set your pricing framework -- Estimate the Lifetime Value (LTV) of an acquired customer -- Map the sales process to acquire a customer -- Estimate the Cost of Customer Acquisition (COCA) -- Identify key assumptions -- Test key assumptions -- Define the Minimum Viable Business Product (MVBP) -- Show that "the dogs will eat the dog food" -- Develop a product plan.
Summary	"A practical manual for implementing the framework, the 'Disciplined Entrepreneurship Workbook' breaks down the steps and takes you deeper, highlighting critical points that can make or break a fledgling business."--Back cover.
General note	Includes index.
General note	Intended as a companion volume to "Disciplined Entrepreneurship" by the same author.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	2017302663
ISBN	9781119365792
ISBN	1119365791

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Disciplined entrepreneurship workbook / Bill Aulet ; Illustrations by Marius Ursache ; Edited by Chris Snyder.

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