/LC.GIF&client=easterncarolinaedu)
Commercial data mining processing, analysis and modeling for predictive analytics projects / David Nettleton.
| Author/creator | Nettleton, David, 1963- |
| Format | Electronic |
| Publication Info | Amsterdam : Elsevier, [2014] |
| Description | xi, 288 pages ; 23 cm |
| Supplemental Content | Full text available from Ebook Central - Academic Complete |
| Supplemental Content | Full text available from eBook - Computer Science 2014 [EBCCS14] |
| Subjects |
| Contents | Machine generated contents note: 1. Introduction 2. Business Objectives 3. Data Quality 4. Data Representation 5. Possible Sources of Data and Information 6. Selection of Variables and Factors 7. Data Sampling 8. Data Analysis 9. Modeling 10. The Data Mart - Structured Data Warehouse 11. Querying, Report Generation and Executive Information Systems 12. Analytical CRM - Customer Relationship Analysis 13. Website Analysis and Internet Search 14. Online Social Network Analysis 15. Web Search Trend Analysis 16. Creating your own Environment for Commercial Data Analysis 17. Summary Appendices, Case Studies . |
| Bibliography note | Includes bibliographical references and index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2013045341 |
| ISBN | 9780124166028 (paperback) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | ✔ Available |