Explorations in consumer behavior ; a symposium held at the University of Texas, April 18-19, 1966 / Edited by Montrose S. Sommers and Jerome B. Kernan.

Other author Sommers, Montrose S.
Other author Kernan, Jerome B.
Other author University of Texas. Department of Marketing Administration.
Format Book
Publication InfoAustin : Bureau of Business Research, University of Texas, 1968.
Descriptionxiii, 277 pages : illustrations ; 23 cm.
Subjects

SeriesUniversity of Texas at Austin. Bureau of Business Research. Studies in marketing, no. 10
University of Texas. Bureau of Business Research. Studies in marketing, no. 10. UNAUTHORIZED
General noteSponsored by the Dept. of Marketing Administration, Graduate School of Business, University of Texas.
Bibliography noteBibliographical footnotes.
LCCN 75627521
Stock number5.00

Availability

Library Location Call Number Status Item Actions
Joyner General Stacks HB801 .E88 ✔ Available Place Hold