Explorations in consumer behavior ; a symposium held at the University of Texas, April 18-19, 1966 / Edited by Montrose S. Sommers and Jerome B. Kernan.
| Other author | Sommers, Montrose S. |
| Other author | Kernan, Jerome B. |
| Other author | University of Texas. Department of Marketing Administration. |
| Format | Book |
| Publication Info | Austin : Bureau of Business Research, University of Texas, 1968. |
| Description | xiii, 277 pages : illustrations ; 23 cm. |
| Subjects |
| Series | University of Texas at Austin. Bureau of Business Research. Studies in marketing, no. 10 University of Texas. Bureau of Business Research. Studies in marketing, no. 10. UNAUTHORIZED |
| General note | Sponsored by the Dept. of Marketing Administration, Graduate School of Business, University of Texas. |
| Bibliography note | Bibliographical footnotes. |
| LCCN | 75627521 |
| Stock number | 5.00 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | General Stacks | HB801 .E88 | ✔ Available | Place Hold |