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008 110224s2011 ctu sb 001 0 eng d;

010 a| 2011008294;

020 a| 9780300175073 (alk. paper);

035 a| (WaSeSS)ssj0000630133;

040 a| DLCc| DLCd| WaSeSS;

042 a| pcc;

049 a| EREEa| NEHH;

050 00 a| HM1166b| .D35 2011;

082 00 a| 302.22| 22;

100 1 a| Daly, John A.q| (John Augustine),d| 1952-=| ^A183225;

245 10 a| Advocacyh| [electronic resource] :b| championing ideas and influencing others /c| John A. Daly.;

260 a| New Haven :b| Yale University Press,;

300 a| 387 p. ;c| 25 cm.;

504 a| Includes bibliographical references and index.;

505 0 a| The politics of ideas -- Communicate your idea with impact -- Frame your message -- Build your reputation, create a brand -- Form alliances -- Your idea is only as good as its story -- Who's making the decision? -- Network! -- Timing is everything -- Create persuasive messages -- Make the idea matter -- Make a memorable case -- Demonstrate confidence -- Steer meetings your way.;

506 a| Available only to authorized users.;

538 a| Mode of access: World Wide Web;

650 0 a| Branding (Marketing)=| ^A755863;

650 0 a| Social interaction.=| ^A6187;

650 0 a| Communication in marketing.=| ^A75600;

655 0 a| Electronic books.=| ^A491897;

856 40 z| Full text available from Ebook Central - Academic Completeu| https://ebookcentral.proquest.com/lib/eastcarolina/detail.action?docID=3420714;

949 a| CLICK ON WEB ADDRESSw| ASISh| JOYNER188;

949 a| CLICK ON WEB ADDRESSw| ASISh| HSL77;

949 a| CLICK ON WEB ADDRESSw| ASISh| JMUSIC60;

596 a| 1 3 4;

998 a| 4948258;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 4948258-1001l| JNETm| JOYNERr| Ys| Yt| JNESSBKu| 11/27/2018x| EBOOKz| JERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 4948258-2001l| HSLELECm| HSLr| Ys| Yt| HEBKu| 11/27/2018x| EBOOKz| HERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 4948258-3001l| MNETm| JMUSICr| Ys| Yt| MNESSBKu| 11/27/2018x| EBOOKz| JERESOURCE;

Advocacy championing ideas and influencing others / John A. Daly.

Author/creator	Daly, John A., 1952-
Format	Electronic
Publication Info	New Haven : Yale University Press,
Description	387 p. ; 25 cm.
Supplemental Content	Full text available from Ebook Central - Academic Complete
Subjects	Branding (Marketing) Social interaction. Communication in marketing.

Contents	The politics of ideas -- Communicate your idea with impact -- Frame your message -- Build your reputation, create a brand -- Form alliances -- Your idea is only as good as its story -- Who's making the decision? -- Network! -- Timing is everything -- Create persuasive messages -- Make the idea matter -- Make a memorable case -- Demonstrate confidence -- Steer meetings your way.
Bibliography note	Includes bibliographical references and index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	2011008294
ISBN	9780300175073 (alk. paper)

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Advocacy championing ideas and influencing others / John A. Daly.

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