ECU Libraries Catalog

Designing the brand identity in retail spaces / Martin M. Pegler.

Author/creator Pegler, Martin M.
Format Book and Print
Publication Info London : Fairchild Books, an imprint of Bloomsbury Publishing Inc, 2015.
Descriptionxi, 292 pages : color illustrations ; 24 cm
Contents A brand is born -- A brand makeover -- A brand travels -- A brand statement.
Abstract Without design, the "brand identity" is just a name, sometimes paired with a statement that enumerates the values of the company. It is two-dimensional when written down or printed. The task for the retail designer is to turn that name or statement into a three-dimensional environment in which consumers may interact with the brand's product or services. Designing the Brand Identity in Retail Spaces is a casebook that shows and tells how architects and store designers have tackled that challenge. With nearly 300 examples from 48 renowned brands from around the world, this book examines every stage of a brand's "lifetime," from inception to show room. Cases run the retail gamut, including restaurants, department stores, and luxury brands. Each case is paired with analysis and interviews with brand managers and designers, guiding the reader through the entire design process. Easy to read and replete with stunning illustrations, this is the perfect primer for students and young professionals creating brand identities in their retail design.
LCCN 2014029269
Stock numberBloomsbury USA Academic, C/O Mps 16365 James Madison Hwy, Gordonsville, VA, USA, 22942, (540)6727600 SAN 631-5011

Available Items

Library Location Call Number Status Item Actions
Joyner New Books NA6220 .P44 2015 ✔ Available Place Hold