Handbook of strategic enrollment management / editors, Don Hossler, Bob Bontrager ; [written by] Don Hossler, Bob Bontrager and associates.
| Other author | Bontrager, Bob, editor. |
| Other author | Hossler, Don, editor. |
| Format | Book |
| Edition | First edition. |
| Publication | San Francisco, CA : Jossey-Bass, a Wiley imprint, [2014] |
| Copyright Date | ©2015 |
| Description | xxiii, 624 pages : illustrations ; 25 cm. |
| Subjects |
| Series | The Jossey-Bass higher and adult education series Jossey-Bass higher and adult education series. ^A439142 |
| Contents | Origins of strategic enrollment management / Don Hossler -- Understanding the context / Bob Bontrager and Don Hossler -- Successful strategic enrollment management organizations / Don Hossler, David H. Kalsbeek, and Bob Bontrager -- Understanding student college choice / Eunkyoung Park and Don Hossler -- Markets and market niches / David H. Kalsbeek and Brian Zucker -- Admissions and recruitment marketing / Tom Hayes -- Understanding transfer and articulation : implications for enrolling transfer students / Bruce Clemetsen, Lee Furbeck, and Alicia Moore -- How admission decisions get made / Jerome A. Lucido -- Economic perspectives on pricing and what it means for SEM / Gabriel R. Serna and Matthew Birnbaum -- Understanding financial aid and its effects on student enrollments and institutional finance / Jacob P.K. Gross -- Using campus-based financial aid strategically / Stephen Brooks -- Budgets, aid, and enrollments / Guilbert L. Brown and Jacob P.K. Gross -- New context for retention and persistence / Doug Shapiro and Afet Dundar -- Models of student retention and persistence / Amy S. Hirschy -- Students at risk in residential and commuter colleges and universities / John M. Braxton, Harold V. Hartley III, and Dawn Lyken-Segosebe -- The persistence of students of color / Willis A. Jones -- Nontraditional students and student persistence / Mary K. Hutchens -- The role of the institution in increasing college student persistence / Mary Ziskin, Jerome A. Lucido, Jacob P.K. Gross, Donald Hossler, Emily Chung, and Vasti Torres -- Delivering effective admissions operations / Jennifer DeHaemers and Michele Sandlin -- The registrar of the future / David M. Sauter and Howard E. Shanken -- The role of financial aid operations in fostering student and institutional success / Tom Green -- The role of technology in supporting SEM / Wendy Kilgore and Brent Gage -- Campus-based SEM research / Darin Wohlgemuth -- Tracking SEM policy trends / Mike Reilly and Michelle Mott -- Strategic thinking enrollment organizations / Adam J. Herman -- Emerging SEM organizations for graduate and international students / Jay Goff and Monique Snowden -- Strategic enrollment planning / Bob Bontrager and Tom Green -- Trends in strategic enrollment management / Don Hossler -- Ethics and strategic enrollment management / Marc M. Camille -- Summing up : the present and future tense for SEM / Don Hossler and Bob Bontrager. |
| Abstract | Combining relevant theories and research with applied chapters on the management of offices such as admissions, financial aid, and the registrar, this handbook provides a comprehensive overview of the policies, strategies, and practices involved in postsecondary enrollments and, in particular, strategic enrollment management (SEM).--Adapted from publisher description. |
| General note | Published with the American Association of Collegiate Registrars and Admissions Officers (AACRAO). |
| Bibliography note | Includes bibliographical references and indexes. |
| ISBN | 1118819489 (cloth) |
| ISBN | 9781118819487 (cloth) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | General Stacks | LB2351.2 .H67 2015 | ✔ Available | Place Hold |