Field guide to marketing : a glossary of essential tools and concepts for today's manager / chief contributor, Tim Hindle ; edited by Alistair D. Williamson.

Author/creator Hindle, Tim
Other author Williamson, Alistair D.
Format Book
Publication InfoBoston, Mass. : Harvard Business School Press, ©1994.
Descriptionix, 195 pages ; 20 cm.
Subjects
Marketing--Dictionaries.
Marketing--Management. --Dictionaries.

SeriesHarvard Business/Economist reference series
Harvard Business/The Economist reference series. ^A325352
LCCN 93023865
ISBN0875844359 (alk. paper) :
ISBN0875844308 (pbk. : alk. paper) :

Availability

Library Location Call Number Status Item Actions
Joyner General Stacks HF5415 .H5257 1994 ✔ Available Place Hold