Qualitative Marketing Research A Cultural Approach
| Author/creator | Moisander, Johanna Author |
| Other author | Valtonen, Anu Author |
| Format | Electronic |
| Publication Info | London : SAGE Publications, Limited Thousand Oaks : SAGE Publications, Incorporated [Distributor] |
| Description | 240 p. 09.530 x 06.690 in. |
| Supplemental Content | Full text available from SAGE Research Methods Core |
| Subjects |
| Series | Introducing Qualitative Methods Ser. |
| Summary | Annotation Aimed at both graduate and undergraduate students majoring in business administration and in other fields of social sciences, <b>Qualitative Marketing Research</b> unpacks the emerging cultural approach in the field of marketing and consumer research and provides an interesting and informed study for anyone interested in cultural approaches to economic and social theory.<p>The book also provides insights for MBA students and other business professionals who work in the field of marketing, advertising, media planning and qualitative market research, offering methodological resources for keeping professional skills up to date and help with designing and conducting relevant and skillful market research which is sensitive to the cultural dynamics of the marketplace behaviour.</p> |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| ISBN | 9781412903813 |
| ISBN | 1412903815 (Perfect) Active Record |
| Standard identifier# | 9781412903813 |
| Stock number | B03807P 00325166 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |