/LC.GIF&client=easterncarolinaedu)
The handbook for focus group research / Thomas L. Greenbaum.
| Author/creator | Greenbaum, Thomas L. |
| Format | Electronic |
| Edition | 2nd ed., rev. and expanded. |
| Publication Info | Thousand Oaks, Calif. : Sage Publications, |
| Description | xvi, 262 p. : ill. ; 24 cm. |
| Supplemental Content | Full text available from SAGE Research Methods Core |
| Subjects |
| Portion of title | Focus group research |
| Contents | Focus groups: an overview -- Research decisions -- Maximizing the effectiveness of focus group research -- Common mistakes in focus groups -- The moderator -- Focus groups and the technology revolution -- Controlling the costs of focus group research -- New moderating techniques -- Global focus groups -- Litigation focus groups -- Focus groups with physicians -- Focus group trends -- Effective management of field services and recruiting -- Threats to the focus group industry -- A career as a moderator -- Building business moderating focus groups -- The role of the facility. |
| General note | Includes index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 97021222 |
| ISBN | 0761912525 (acid-free paper) |
| ISBN | 0761912533 (pbk. : acid-free paper) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |