Tools

LEADER 03112cam a22005054a 4500

001 ssj0000079522;

003 WaSeSS;

005 20250212121027.0;

006 m d ;

007 cr n ;

008 050303s2006 nyua sb 001 0 eng d;

010 a| 2005006261;

015 a| GBA5670612| bnb;

016 7 a| 0132696722| Uk;

020 a| 0789023296 (alk. paper);

020 a| 078902330X (pbk. : alk. paper);

020 a| 9780789023292 (alk. paper);

020 a| 9780789023308 (pbk. : alk. paper);

035 a| (WaSeSS)ssj0000079522;

042 a| pcc;

049 a| EREEa| NEHH;

050 00 a| HF5415.127b| .H36 2006;

082 00 a| 658.4/022| 22;

245 00 a| Handbook of niche marketingh| [electronic resource] :b| principles and practice /c| Tevfik Dalgic, editor.;

260 a| New York :b| Best Business Books, Haworth Reference Press,;

300 a| xxii, 256 p. :b| ill. ;c| 23 cm.;

504 a| Includes bibliographical references and index.;

505 00 t| Niche marketing revisited : concept, applications, and some European cases /r| Tevfik Dalgic, Maarten Leeuw --t| Principles of global niche marketing strategies : an early conceptual framework /r| Isil Hezar ... [et al.] --t| Approach for identifying cannibalization within product line extensions and multibrand strategies /r| Charlotte H. Mason, George R. Milne --t| Ecological niche theory approach to the measurement of brand competition /r| George R. Milne, Charlotte H. Mason --t| Visual approach for identifying consumer satisfaction niches /r| Hooman Estelami, Peter De Maeyer --t| High tech, high performance : the synergy of niche strategy and planning focus in technological entrepreneurial firms /r| Karen Bantel --t| Crafting a niche in a crowded market : the case of Palliser Estate Wines of Martinborough (New Zealand) /r| Michael Beverland, Lawrence S. Lockshin --t| Niche marketing for hotel managers /r| Ron Morritt --t| Out in the market : the history of the gay market segment in the United States /r| Blaine J. Branchik.;

506 a| Available only to authorized users.;

538 a| Mode of access: World Wide Web;

650 0 a| Market segmentationv| Case studies.=| ^A34370;

655 0 a| Electronic books.=| ^A491897;

700 1 a| Dalgic, Tevfik.?| UNAUTHORIZED;

710 2 a| EBSCO Publishing (Firm)=| ^A272205;

856 40 z| Full text available from Business Source Completeu| https://search.ebscohost.com/direct.asp?db=bth&jid=2527&scope=site&scope=site&custid=s5822723&authtype=ip,shib;

947 a| (OCoLC)ocm58051175;

949 a| CLICK ON WEB ADDRESSw| ASISh| JOYNER188;

949 a| CLICK ON WEB ADDRESSw| ASISh| HSL77;

949 a| CLICK ON WEB ADDRESSw| ASISh| JMUSIC60;

596 a| 1 3 4;

998 a| 4873653;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 4873653-1001l| JNETm| JOYNERr| Ys| Yt| JNESSBKu| 6/16/2018x| EBOOKz| JERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 4873653-2001l| HSLELECm| HSLr| Ys| Yt| HEBKu| 6/16/2018x| EBOOKz| HERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 4873653-3001l| MNETm| JMUSICr| Ys| Yt| MNESSBKu| 6/16/2018x| EBOOKz| JERESOURCE;

Handbook of niche marketing principles and practice / Tevfik Dalgic, editor.

Other author	Dalgic, Tevfik.
Other author	EBSCO Publishing (Firm)
Format	Electronic
Publication Info	New York : Best Business Books, Haworth Reference Press,
Description	xxii, 256 p. : ill. ; 23 cm.
Supplemental Content	Full text available from Business Source Complete
Subjects	Market segmentation--Case studies.

Contents	Niche marketing revisited : concept, applications, and some European cases / Tevfik Dalgic, Maarten Leeuw -- Principles of global niche marketing strategies : an early conceptual framework / Isil Hezar ... [et al.] -- Approach for identifying cannibalization within product line extensions and multibrand strategies / Charlotte H. Mason, George R. Milne -- Ecological niche theory approach to the measurement of brand competition / George R. Milne, Charlotte H. Mason -- Visual approach for identifying consumer satisfaction niches / Hooman Estelami, Peter De Maeyer -- High tech, high performance : the synergy of niche strategy and planning focus in technological entrepreneurial firms / Karen Bantel -- Crafting a niche in a crowded market : the case of Palliser Estate Wines of Martinborough (New Zealand) / Michael Beverland, Lawrence S. Lockshin -- Niche marketing for hotel managers / Ron Morritt -- Out in the market : the history of the gay market segment in the United States / Blaine J. Branchik.
Bibliography note	Includes bibliographical references and index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	2005006261
ISBN	0789023296 (alk. paper)
ISBN	078902330X (pbk. : alk. paper)
ISBN	9780789023292 (alk. paper)
ISBN	9780789023308 (pbk. : alk. paper)

Availability

Library	Location	Call Number	Status	Item Actions
	Electronic Resources	Access Content Online	✔ Available

Handbook of niche marketing principles and practice / Tevfik Dalgic, editor.

Click here for more information about this title

Availability