||"Design Theory To Go, Connecting 24 brief theories to practice brings design theory to life by making it accessible to design practitioners and educators. The book covers both intuitive and logical approaches to design, illustrating with clear language and select images 24 theories and their contributions to design. The author suggests, "Rather than getting lost in the details of what we do, take a larger, more holistic approach to design." Why is theory important? It provides general, memorable frameworks for thinking and action, and moves the designer beyond the details of the situations they address. Theories are general and memorable, they transfer to new design problems or opportunities. What theories are presented? The theories are diverse as can be seen from the following sample: analogy, attention, cultural difference, embodiment, emotion, gestalt, media, notation, research, rhetoric, and fourteen others. With 99 figures and 27 tables, Design Theory To Go explores theories and demonstrates their application--practically and efficiently. When are theories useful? At the beginning of a design process, to open thinking when the designer gets stuck, to search for new creative ideas, or to deepen understanding of a situation. Who will benefit from this book? Those who teach design to advanced students, the students themselves, and practitioners from various sub-categories of design (communication, experience, product, interaction, etc.) will benefit. How will Design Theory To Go be useful? The theories are descriptive rather than normative. They provide fundamental models, principles, and frameworks useful in design action. This is not a book of methods, but a book of ideas than can anchor or challenge design process. The book is organized alphabetically by theory for easy reference to enable design educators, students, and practitioners to quickly find what they want. It's a book to pick up as needed. Reference sources are listed to encourage further investigation of ideas. This is a book of high utility that also provides a basis for thinking about design and design action." --Publisher.