/LC.GIF&client=easterncarolinaedu)
Introduction to Google Analytics a guide for absolute beginners / Todd Kelsey.
| Author/creator | Kelsey, Todd |
| Other author | Lyon, Brandon. |
| Format | Electronic |
| Publication Info | Wheaton, Illinois : Apress, [2017]. |
| Description | xiii, 141 pages : illustrations ; 24 cm. |
| Supplemental Content | Full text available from eBooks on EBSCOhost |
| Supplemental Content | Full text available from Ebook Central - Academic Complete |
| Subjects |
| Portion of title | Google Analytics |
| Contents | Overview -- Blogalytics -- Getting traffic for analytics -- Reviewing performance of campaigns -- Fun with e-commerce analytics part I: Shopify -- Fun with e-commerce analytics part II: AdWords -- Fun with e-commerce analytics part III: Gumroad -- Exploring Google Analytics certification. |
| Abstract | "Web analytics is critical to online marketers as they seek to track return on investment and optimize their websites. Introduction to Google Analytics covers the basics of Google Analytics, starting with creating a blog, and monitoring the number of people who see the blog posts and where they come from."--Page 4 of cover. |
| General note | Statement of responsibility partially from cover. |
| General note | Includes index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2017945371 |
| ISBN | 9781484228289 (paperback) |
| ISBN | 1484228286 (paperback) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | ✔ Available |