Warhol's working class : pop art and egalitarianism / Anthony E. Grudin.
| Author/creator | Grudin, Anthony E. author. |
| Format | Book |
| Publication | Chicago : The University of Chicago Press, 2017. |
| Copyright Date | ©2017 |
| Description | viii, 202 pages, 16 unnumbered pages of plates : illustrations (mostly color) ; 27 cm |
| Subjects |
| Contents | Warhol and class -- Varieties of pop -- Warhol's participatory culture -- Warhol's brand images -- Warhol, modernism, egalitarianism -- Conclusion: Warhol's neoliberalism. |
| Summary | During the 1960s, as neoliberalism perpetuated the idea that fixed classes were a mirage and status an individual achievement, Warhol's work appropriated images, techniques, and technologies that have long been described as generically "American" or "middle class." Drawing on archival and theoretical research into Warhol's contemporary cultural milieu, Grudin demonstrates that these features of Warhol's work were in fact closely associated with the American working class. The emergent technologies which Warhol conspicuously employed to make his work -home projectors, tape recorders, film and still cameras- were advertised directly to the working class as new opportunities for cultural participation. What's more, some of Warhol's most iconic subjects "Campbell's soup", "Brillo pads", "Coca-Cola" were similarly targeted, since working-class Americans, under threat from a variety of directions, were thought to desire the security and confidence offered by national brands. |
| Bibliography note | Includes bibliographical references and index. |
| LCCN | 2017015347 |
| ISBN | 9780226347776 hardcover alkaline paper |
| ISBN | 022634777X hardcover alkaline paper |
| ISBN | electronic book |
| ISBN | electronic book |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | General Stacks | N6537 .W28 G78 2017 | ✔ Available | Place Hold |