Business Journalism How to Report on Business and Economics
| Author/creator | Hayes, Keith Author |
| Format | Electronic |
| Edition | New Edition |
| Publication Info | New York : Apress L. P. |
| Description | 248 p. 09.000 x 06.000 in. |
| Supplemental Content | Full text available from eBooks on EBSCOhost |
| Subjects |
| Summary | Annotation <p style="margin-bottom:12pt;"><span style="font-size:9.0pt;font-family:#39;Verdana#39;,#39;sans-serif#39;;">Business Journalism:How to Report on Business and Economics</span> <span style="font-size:9.0pt;font-family:#39;Verdana#39;,#39;sans-serif#39;;">is a basic guide for journalistsworking in countries moving to open-market economies, students in journalismcourses, journalists changing direction from general news reporting to businessand economic reporting, and bloggers. It also explains the differences intechnique required for general reporters to deliver business news for text, TV,or radio. Veteran journalist Keith Hayes, who has worked for such organizations asReuters, PBS, the BBC, CBC, and CNBC, provides a quick reference tojournalistic practice that covers everything from how to meet a deadline togetting answers from company or government officials who would rather not talk.It also provides background on specific knowledge that journalists should haveto report on the business and the economy accurately and with insight. Thatincludes understanding the major markets and how they work, learning to read abalance sheet, and getting the story even when a company or government sets uproadblocks. As Hayes demonstrates, effective journalists are story tellers who need to tellthe story well while making certain they are providing the facts as they findthem and understand them. Among other things, readers will also learn:</span> <span style="font-size:9.0pt;font-family:#39;Verdana#39;,#39;sans-serif#39;;">How to write a business news story</span> <span style="font-size:9.0pt;font-family:#39;Verdana#39;,#39;sans-serif#39;;">How to report business news on television</span> <span style="font-size:9.0pt;font-family:#39;Verdana#39;,#39;sans-serif#39;;">How to report in a globalized business world</span> <span style="font-size:9.0pt;font-family:#39;Verdana#39;,#39;sans-serif#39;;">How to get usable information from press conferences and briefings</span> <span style="font-size:9.0pt;font-family:#39;Verdana#39;,#39;sans-serif#39;;">The basics of macroeconomics, the financial markets, and company-specific financial data</span> <span style="font-size:9.0pt;font-family:#39;Verdana#39;,#39;sans-serif#39;;">How to dig for facts and get the story</span> <span style="font-size:9.0pt;line-height:115%;font-family:#39;Verdana#39;,#39;sans-serif#39;;">This book covers comprehensively the basics of business andeconomic reporting. With its insights and tips from Hayes and other veteranjournalists, it''s a book that will remain on your shelf for years to come andhelp you acquire and cement career-enhancing skills. It will also help you honeyour craft as you begin to write more sophisticated stories and take jobs ofincreasing responsibility.</span> <h3>What you''ll learn</h3> Good basic journalistic practice How to write an effective business news article Reporting business for television Basics of economic reporting and the importance of the census Understanding financial markets and privatization Reading and interpreting company accounts <h3>Who this book is for</h3> Journalism students; novice journalists; experienced journalists in general news who want to switch to business reporting; and journalists in emerging economies where training opportunities are sparse. <h3>Table of Contents</h3> Establishing Good Journalistic Practicesnbsp; Writing an Effective Business News Article Writing for the Different Business News Media Establishing Sources of Information Enterprise Reporting Ethics and Change Making Economic Reporting Relevant Getting the Best from Press Conferences and Briefingsnbsp; Television Reporting Skillsnbsp; Reporting on Business for Televisionnbsp; Newswires and their Role Getting the Pictures Writing and Reporting for New Media Macroeconomics Globalization and Comparisons with Neighboring Economiesnbsp; Stock and Bond Marketsnbsp; Markets for Commodities and Exotic Financial Productsnbsp; Investigating Company Accounts and Assessing the Board Privatization SMEs and the Economynbsp; The Importance of a Censusnbsp; Current Reporting: The Good, The Bad, and The Ugly The Pros Speak Sample Balance Sheet |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| ISBN | 9781430263494 |
| ISBN | 1430263490 (Trade Paper) Active Record |
| Standard identifier# | 9781430263494 |
| Stock number | 00152887 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |