Data strategy : how to profit from a world of big data, analytics and the internet of things / Bernard Marr.
| Author/creator | Marr, Bernard author. |
| Format | Electronic |
| Edition | 1st edition. |
| Publication | New York : Kogan Page Ltd, [2017] |
| Description | 1 online resource |
| Supplemental Content | EBSCOhost |
| Subjects |
| Contents | About the author -- Acknowledgements -- Why every business is now a data business -- Deciding your strategic data needs -- Using data to improve your business decisions -- Using data to improve your business operations -- Monetizing your data -- Sourcing and collecting data -- Turning data into insights -- Creating the technology and data infrastructure -- Building data competencies in your organization -- Ensuring your data doesn't become a liability: data governance -- Executing and revisiting your data strategy -- Index. |
| Abstract | Explains how to profit from an effective data strategy in a world of Big Data, Analytics and the Internet of Things. |
| General note | Includes index. |
| Source of description | Print version record and CIP data provided by publisher; resource not viewed. |
| Issued in other form | Print version: Marr, Bernard. Data strategy. 1st Edition. New York : Kogan Page Ltd, [2017] 9780749479855 |
| Genre/form | Electronic books. |
| LCCN | 2017011206 |
| ISBN | 9780749479862 (electronic bk.) |
| ISBN | 0749479868 (electronic bk.) |
| ISBN | (pbk.) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |