Health communication message design : theory and practice / editor, Hyunyi Cho.
| Other author | Cho, Hyunyi editor. |
| Format | Book |
| Publication | Thousand Oaks, Calif. ; London : SAGE Publications, [2012] |
| Copyright Date | ©2012 |
| Description | xvi, 277 pages : illustrations ; 24 cm |
| Subjects |
| Contents | From psychological theory to message design : lessons from the story of gain-framed and loss-framed persuasive messages / Daniel J. O'Keefe -- The integrative model of behavioral prediction as a tool for designing health messages / Marco Yzer -- Health risk message design using the extended parallel process model / Michael Basil and Kim White -- Using emotional appeals in health messages Monique Mitchell Turner -- Designing inoculation messages for health communication campaigns / Bobi Ivanov -- Using narratives to promote health : a culture-centric approach / Linda K. Larkey and Amy L. Hill -- The cultural variance framework for tailoring health messages / Rachel E. Davis and Ken Resnicow -- The communication theory of identity as a framework for health message design / Michael L. Hecht and HyeJeong Choi -- Religiosity, spirituality, and the design of health communication messages and interventions / Cheryl L. Holt -- Addressing health literacy in the design of health messages / Jakob D. Jensen -- Addressing fatalism with health messages / Lijiang Shen and Celeste M. Condit -- Designing messages for individuals in different stages of change / Seth M. Noar and Stephanie K. Van Stee -- Designing high sensation value messages for the sensation seeking audience / Susan E. Morgan. |
| Abstract | The desire to impact positive changes in individuals and society motivates many students, practitioners, and researchers of health communication. This one-of-a-kind text offers guidance on how to design effective health communication messages. This book shows how to build theory-based messages and how to address the diverse characteristics of audiences. While integrating perspectives from public health and social marketing, this book clearly explains core health communication principles and processes for designing effective messages for health communication interventions and campaigns. |
| Bibliography note | Includes bibliographical references and index. |
| LCCN | 2011027015 |
| ISBN | 9781412986557 (paperback) |
| ISBN | 1412986559 (paperback) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | General Stacks | RA423.2 .H423 2012 | ✔ Available | Place Hold |