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007 cr n ;

008 970328s1998 nyu sb 001 0 eng d;

010 a| 97010774;

020 a| 0789001543 (hardcover : alk. paper);

020 a| 078900285X (pbk. : alk. paper);

035 a| (WaSeSS)ssj0000404935;

040 a| DLCc| DLCd| DLCd| WaSeSS;

049 a| EREEa| NEHH;

050 00 a| HF5415b| .H393 1998;

082 00 a| 658.8/482| 21;

100 1 a| Herbig, Paul A.=| ^A355807;

245 10 a| Handbook of cross-cultural marketingh| [electronic resource] /c| Paul A. Herbig.;

260 a| Binghamton, NY :b| International Business Press,;

300 a| xvi, 375 p. ;c| 22 cm.;

504 a| Includes bibliographical references (p. 333-363) and index.;

506 a| Available only to authorized users.;

538 a| Mode of access: World Wide Web;

650 0 a| Marketingx| Cross-cultural studies.=| ^A16179;

650 0 a| Export marketingz| Cross-cultural studies.=| ^A27298;

655 0 a| Electronic books.=| ^A491897;

710 2 a| EBSCO Publishing (Firm)=| ^A272205;

856 40 z| Full text available from Business Source Completeu| https://search.ebscohost.com/direct.asp?db=bth&jid=251Y&scope=site&scope=site&custid=s5822723&authtype=ip,shib;

949 a| CLICK ON WEB ADDRESSw| ASISh| JOYNER188;

949 a| CLICK ON WEB ADDRESSw| ASISh| HSL77;

949 a| CLICK ON WEB ADDRESSw| ASISh| JMUSIC60;

596 a| 1 3 4;

998 a| 4793431;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 4793431-1001l| JNETm| JOYNERr| Ys| Yt| JNESSBKu| 12/15/2017x| EBOOKz| JERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 4793431-2001l| HSLELECm| HSLr| Ys| Yt| HEBKu| 12/15/2017x| EBOOKz| HERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 4793431-3001l| MNETm| JMUSICr| Ys| Yt| MNESSBKu| 12/15/2017x| EBOOKz| JERESOURCE;

Handbook of cross-cultural marketing / Paul A. Herbig.

Author/creator	Herbig, Paul A.
Other author	EBSCO Publishing (Firm)
Format	Electronic
Publication Info	Binghamton, NY : International Business Press,
Description	xvi, 375 p. ; 22 cm.
Supplemental Content	Full text available from Business Source Complete
Subjects	Marketing--Cross-cultural studies. Export marketing--Cross-cultural studies.

Bibliography note	Includes bibliographical references (p. 333-363) and index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	97010774
ISBN	0789001543 (hardcover : alk. paper)
ISBN	078900285X (pbk. : alk. paper)

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Library	Location	Call Number	Status	Item Actions
	Electronic Resources	Access Content Online	✔ Available

Handbook of cross-cultural marketing / Paul A. Herbig.

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